Clearspring's Japanese Kuwa Matcha is Made with Mulberry Leaves
Laura McQuarrie — May 10, 2023 — Lifestyle
References: clearspring & foodanddrinktechnology
Clearspring is introducing the UK to its first Organic Japanese Kuwa Matcha and it's a naturally caffeine-free alternative that's made with mulberry leaves. Like traditional matcha, this product is bright green in color and smooth in taste.
After the leaves of sustainably grown mulberry leaves are harvested, they are then steamed, dried and ground into a fine powder. The finished product is a versatile powder that's ready to be used in many different ways.
This alternative beverage suits those who enjoy the taste of matcha but may want or need to reduce their intake of caffeine. For centuries, people have been enjoying mulberry leaves in their powdered or leaf form, and now, consumers are able to experience a more convenient way of using this ingredient for beverages, or cooking and baking.
After the leaves of sustainably grown mulberry leaves are harvested, they are then steamed, dried and ground into a fine powder. The finished product is a versatile powder that's ready to be used in many different ways.
This alternative beverage suits those who enjoy the taste of matcha but may want or need to reduce their intake of caffeine. For centuries, people have been enjoying mulberry leaves in their powdered or leaf form, and now, consumers are able to experience a more convenient way of using this ingredient for beverages, or cooking and baking.
Trend Themes
1. Caffeine-free Matcha - The emergence of caffeine-free matcha alternatives presents a disruptive opportunity in the growing market for health and wellness products.
2. Mulberry-based Beverages - The use of mulberry leaves in beverage production presents an innovative opportunity within the tea industry.
3. Natural Ingredients in Powdered Form - The trend of using natural plant-based ingredients in powdered form provides an opportunity for new product development in the food industry.
Industry Implications
1. Tea - The tea industry can potentially incorporate mulberry leaves as an alternative ingredient in their product line to cater to caffeine-sensitive customers.
2. Health and Wellness - The emergence of caffeine-free matcha can explore opportunities in the growing market of health and wellness products.
3. Bakery and Confectionery - The use of natural ingredients in powdered form like mulberry leaves can create innovative and healthier alternatives for baked goods and confectionery products.
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