Matcha Direct's Decaf Matcha is Nutrient-Rich and Satisfying
Laura McQuarrie — January 19, 2024 — Lifestyle
References: matchadirect.kyoto & businesswire
Health-conscious consumers sometimes reduce their intake of caffeine due to its potential to disrupt sleep, cause increased heart rate or contribute to anxiety or jitteriness, and with reasons like this in mind, Matcha Direct launched Decaf Matcha. This authentic matcha product made in Japan uses supercritical carbon dioxide—also used to decaffeinate coffee beans—to reduce the caffeine content from over 3% to just below 0.4%, all the while retaining the health benefits of matcha.
Notably, the decaffeination process slightly alters the chlorophyll content and causes a subtle color change. But most importantly, the Ground-To-Order product from Matcha Direct maintains nearly 100% of catechins, the signature flavor of matcha and its functional health and wellness benefits.
Notably, the decaffeination process slightly alters the chlorophyll content and causes a subtle color change. But most importantly, the Ground-To-Order product from Matcha Direct maintains nearly 100% of catechins, the signature flavor of matcha and its functional health and wellness benefits.
Trend Themes
1. Decaf Matcha - Matcha Direct's Decaf Matcha provides a nutrient-rich and satisfying option for health-conscious consumers looking to reduce their caffeine intake.
2. Supercritical Carbon Dioxide - The use of supercritical carbon dioxide in the decaffeination process of Matcha Direct's Decaf Matcha opens up new opportunities for reducing caffeine content in other beverages and food products.
3. Retained Health Benefits - Matcha Direct's Decaf Matcha demonstrates the potential for retaining the health benefits of matcha while significantly reducing caffeine content, presenting an opportunity for similar innovations in the tea industry.
Industry Implications
1. Tea - Matcha Direct's Decaf Matcha showcases the potential for disruption and innovation in the tea industry by offering a decaffeinated product with retained health benefits.
2. Beverage - The use of supercritical carbon dioxide in decaffeination processes, as seen in Matcha Direct's Decaf Matcha, presents disruptive innovation opportunities in the beverage industry for creating low-caffeine alternatives with preserved flavors and health benefits.
3. Food - The success of Matcha Direct's Decaf Matcha in reducing caffeine content without compromising on taste or health benefits opens up possibilities for disruptive innovations in reducing caffeine in other food products, such as chocolate or energy bars.
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