Island Brands USA Unveils Three New Flavors of Island Active Beer
Grace Mahas — March 15, 2022 — Lifestyle
References: islandbrandsusa
Island Brands USA -- the super premium beer brand enjoyed by active, socially conscious consumers -- has added the Get Active Pack to its product lineup. Island Active Mango, Island Active Lime, and Island Active Watermelon are among the year-round variety packs from Island Brands. Featuring the same tasty flavor as Island Active, the new beverages boast only 88 calories, 2.6g carbs, and no GMOs or preservatives.
“We’re super excited to bring these crisp, clean, better-for-you beers with just the right hint of refreshing flavor to our fans in time for spring, warm weather, and being outdoors again,” Island Brands CEO and co-founder Scott Hansen said. “Our loyal customers who have helped Island Active become one of the most popular beers in the Southeast told us they wanted a greater variety of flavors, and we listened. We can’t wait for everyone to reach for a Get Active Pack.”
Island Brands' Get Active Packs will be available beginning March 4 in select markets. The brand-new Island Active beer packs will be on shelves at major retailers nationwide by the end of March.
Image Credit: Island Brands USA
“We’re super excited to bring these crisp, clean, better-for-you beers with just the right hint of refreshing flavor to our fans in time for spring, warm weather, and being outdoors again,” Island Brands CEO and co-founder Scott Hansen said. “Our loyal customers who have helped Island Active become one of the most popular beers in the Southeast told us they wanted a greater variety of flavors, and we listened. We can’t wait for everyone to reach for a Get Active Pack.”
Island Brands' Get Active Packs will be available beginning March 4 in select markets. The brand-new Island Active beer packs will be on shelves at major retailers nationwide by the end of March.
Image Credit: Island Brands USA
Trend Themes
1. Island-inspired Beer Flavors - A trend in beer flavors that are inspired by island cultures and appeal to active, health-conscious consumers opens opportunities for breweries to create unique, flavorful, and refreshing beverages that cater to this growing demographic
2. Low-calorie, Low-carb Beer Options - A trend towards healthier alcoholic beverage options, such as low-calorie and low-carb beers presents disruptive innovation opportunities for breweries to create innovative products that meet the needs of the growing health-conscious consumer base
3. Variety Packs - The rise of variety packs among beer brands allows for breweries to reach a wider audience and showcase their products, creating a trend for breweries to create unique and exciting flavor combinations that cater to different tastes
Industry Implications
1. Craft Beer - The craft beer industry can take advantage of the trend towards healthier beer offerings by creating unique, low-calorie, and low-carb brews that tap into the growing demand for healthier alcoholic beverage options
2. Alcohol Retail - As more consumers seek out healthier beverage options, alcohol retailers can take advantage of this trend by offering a wider selection of low-calorie, low-carb, and variety pack beer options
3. Outdoor Recreation - The melding of beer and outdoor recreation creates a new market for breweries catering to active, health-conscious consumers who desire flavorful, refreshing beverages that complement their active lifestyle
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