Gaelle Devins — April 3, 2006 — Tech
References: adverlab.blogspot
So you people might have laughed at the idea of rooftop advertising, but some say Apple is taking it seriously and is launching an ad that will be visible on Google Earth and Google Maps. From Boakes.org: "The sheer size of the publicity stunt is difficult to comprehend. It covers 893240 square metres; roughly equivalent to eighty football pitches. The ad, which depicts Apple's flagship iPod product has been constructed on the site of an abandoned mineral mine in remote western Australia. It has been in development for almost two years." The image shows what it looks like on Google Maps.
Trend Themes
1. Rooftop Advertising - Rooftop advertising is becoming more innovative and attention-grabbing, with companies like Apple using it as a platform to reach a larger audience.
2. Visible Ads on Google Earth and Maps - Companies are now exploring the potential of using Google Earth and Maps as a unique advertising medium, allowing them to showcase their brand on a global scale.
3. Giant-scale Publicity Stunts - Brands are creating massive advertisements in unconventional locations to generate buzz and make a lasting impression on consumers.
Industry Implications
1. Advertising - The advertising industry can take advantage of rooftop advertising and Google Earth/Maps to create disruptive and unconventional campaigns that capture consumer attention.
2. Technology - The technology industry can explore the potential of using satellite imagery platforms like Google Earth and Maps as a new form of advertising, reaching a global audience in a unique way.
3. Outdoor Media - The outdoor media industry can embrace giant-scale publicity stunts as a way to create buzz and attract advertisers looking for unconventional marketing opportunities.
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