IsInstore and Lee's Retail Display Educates About Sustainability
Jana Pijak — November 20, 2020 — Business
References: isinstore & retaildesignblog.net
UK-based design and branding agency IsInstore and Lee teamed up on an educational retail display for the denim label. Launched at Selfridges, Oxford Street, the retail display aimed to "generate a conversation about sustainability" and was unveiled in conjunction with Lee's latest sustainable collection.
The interactive retail display spotlights eco-friendly jeans and apparel, with a jacket featuring a ‘For A World That Works’ logo taking center stage, while promoting the campaign of the same name. Synonymous with comfort and quality at an accessible price point, Lee evolves its branding to be more sustainability-focused, sharing its plans for a more eco-friendly future.
In addition to this retail display's eco-friendly message -- brought to life with eye catching products and digitized signage that educates consumers -- IsInstore also built the activation using sustainable materials sourced locally along with those that could later be reworked or repurposed. Additionally, the display's tech showcased how Lee is planning to build a more sustainable brand future while sharing more details behind its new collection.
The interactive retail display spotlights eco-friendly jeans and apparel, with a jacket featuring a ‘For A World That Works’ logo taking center stage, while promoting the campaign of the same name. Synonymous with comfort and quality at an accessible price point, Lee evolves its branding to be more sustainability-focused, sharing its plans for a more eco-friendly future.
In addition to this retail display's eco-friendly message -- brought to life with eye catching products and digitized signage that educates consumers -- IsInstore also built the activation using sustainable materials sourced locally along with those that could later be reworked or repurposed. Additionally, the display's tech showcased how Lee is planning to build a more sustainable brand future while sharing more details behind its new collection.
Trend Themes
1. Eco-friendly Retail Displays - Creating interactive retail displays that educate consumers about sustainability and promote eco-friendly products.
2. Sustainable Branding - Evolving branding strategies to focus on sustainability and communicate plans for a more eco-friendly future.
3. Tech-enabled Sustainability - Utilizing technology in retail displays to showcase a brand's commitment to sustainability and share details about eco-friendly products.
Industry Implications
1. Fashion and Apparel - Incorporating eco-friendly retail displays and sustainable branding strategies in the fashion industry to promote sustainability and attract environmentally-conscious customers.
2. Retail Design and Branding - Leveraging sustainable materials and technology to create interactive retail displays that educate consumers about sustainability and enhance brand messaging.
3. Consumer Electronics - Partnering with fashion brands to provide tech-enabled solutions for retail displays that showcase sustainability efforts and engage customers.
5.7
Score
Popularity
Activity
Freshness
