Displai's AR Creates Engaging Experiences with Product Packaging
Laura McQuarrie — August 15, 2022 — Marketing
References: displai.io & prnewswire
Displai is the name of a new platform that uses augmented reality to bring engaging experiences to life through digitally enabled packaging and mobile devices. This technology transforms regular product packaging into interactive, digitally enabled packaging and it does so by activating an AR overlay. The augmented reality experience can offer a variety of points of interaction for consumers, including clickable links, holograms and much more. According to the creators of Displai, "The concept is like Facebook filters, which enables users to change the appearance of their faces, overlaying an augmented reality mask."
Created to turn existing products into digital touchpoints, Displai offers up a world of possibility for product marketers and packaging specialists to create immersive experiences for customers.
Created to turn existing products into digital touchpoints, Displai offers up a world of possibility for product marketers and packaging specialists to create immersive experiences for customers.
Trend Themes
1. Digitally-enabled Packaging - Augmented reality offers new points of interaction and engagement with product packaging.
2. Interactive Product Packaging - Traditional product packaging can be transformed into a digital touchpoint for customers using AR technology.
3. Immersive Brand Experiences - Brands can use Displai's platform to create engaging and interactive experiences for customers, offering a new level of immersion.
Industry Implications
1. Packaging Industry - Companies in this industry can use Displai's platform to offer innovative and engaging packaging solutions to their clients.
2. Marketing Industry - Marketers can leverage this technology to create new and unique customer experiences that enhance brand loyalty and engagement.
3. Retail Industry - Retailers can use Displai's platform to create memorable in-store experiences that drive sales and customer satisfaction.
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