Perfect Corp. and Allure Created an Innovative Interactive Issue
Laura McQuarrie — October 15, 2020 — Fashion
References: perfectcorp & businesswire
Perfect Corp. is introducing a new way to bring the pages of Allure's November publication to life with a first-of-its-kind interactive issue. Within the YouCam Makeup app, users are able to immerse themselves in artificial intelligence technology and augmented reality-powered beauty try-ons, which fittingly support the November issue as The Ultimate Guide to Shopping. Although this collaborative issue was specifically created around the concept of shopping, it also fits in perfectly where try-ons are going digital for the sake of safety and hygiene.
The innovative collaboration helps to bring a new dimension to the makeup looks shared on the pages of Allure magazine. Readers will be able to try on looks from Allure features, including the cover look, as well as “Michelle’s Most Wanted, which spotlights top picks by Allure editor in chief Michelle Lee.
Image Credit: Perfect Corp.
The innovative collaboration helps to bring a new dimension to the makeup looks shared on the pages of Allure magazine. Readers will be able to try on looks from Allure features, including the cover look, as well as “Michelle’s Most Wanted, which spotlights top picks by Allure editor in chief Michelle Lee.
Image Credit: Perfect Corp.
Trend Themes
1. Interactive Beauty Experiences - The integration of artificial intelligence and augmented reality in beauty magazines allows for immersive and interactive try-ons, enhancing the reader experience.
2. Digital Makeup Try-ons - The shift towards digital platforms for beauty try-ons offers a safer and more hygienic alternative to physical makeup testing.
3. Collaborative Publishing - Partnerships between beauty brands and magazines create opportunities to innovate and transform the traditional print medium.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can leverage interactive beauty experiences to engage customers and drive e-commerce sales.
2. Augmented Reality (AR) Technology - The growing demand for AR-powered try-on technologies presents opportunities for companies specializing in AR development.
3. Publishing and Media - Collaborative publishing initiatives open up new avenues for magazines to stay relevant in the digital age and engage audiences through immersive experiences.
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