Trendio's Video Shopping App Shares Personally Curated Content
Laura McQuarrie — December 15, 2022 — Fashion
References: finance.yahoo
Trendio Live launched a video beauty shopping app called Trendio that gives customers the ability to engage with personalized content and easily make purchases with just one click. The app leverages innovations in video technology, including artificial intelligence video, to boost the beauty shopping experience.
This new platform was conceptualized and created with the intention of fusing "the quality of personalized advice traditionally only found in-store with the efficiency of digital shopping." Knowing that consumers want more from the beauty discovery experience, Trendio is delivering with AI-enhanced video content.
On this platform, customers can interact with creators via live or pre-recorded videos, pin their favorite products to their dashboard and purchase products from a myriad of brands through one streamlined checkout process.
This new platform was conceptualized and created with the intention of fusing "the quality of personalized advice traditionally only found in-store with the efficiency of digital shopping." Knowing that consumers want more from the beauty discovery experience, Trendio is delivering with AI-enhanced video content.
On this platform, customers can interact with creators via live or pre-recorded videos, pin their favorite products to their dashboard and purchase products from a myriad of brands through one streamlined checkout process.
Trend Themes
1. Personalized Video Shopping - There is an opportunity for other brands to create personalized video shopping apps for customers, integrating innovations in video technology and artificial intelligence to enhance the customer experience and drive sales.
2. AI-enhanced Beauty Discovery - The use of artificial intelligence in beauty discovery can revolutionize the way customers find and purchase their products, presenting an opportunity for brands to develop AI-powered platforms and apps.
3. Streamlined Checkout Process - Simplifying the checkout process through a one-click purchase feature can improve customer satisfaction and loyalty, and there is potential for other industries to adopt this feature for their own e-commerce platforms.
Industry Implications
1. Beauty - The beauty industry can stay ahead of the curve by developing AI-powered beauty discovery platforms and apps, providing personalized video shopping experiences and streamlined checkout processes.
2. Retail - AI-enhanced video shopping experiences can benefit the retail industry by providing a more personalized and efficient shopping experience for customers.
3. E-commerce - Streamlined checkout processes, such as the one-click purchase feature, can improve customer satisfaction and loyalty in the e-commerce industry and may be adopted by other industries with e-commerce platforms.
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