This Dark Can Design Aims to Make Insect Food Seem Alluring
Laura McQuarrie — September 9, 2014 — Lifestyle
References: lovelypackage
There are many parts of the world where indulging in insect food is the norm, however there are also some countries where this has not yet caught on. Sexyfood aims to change this, by presenting its insect snacks as something that is luxurious and mysterious.
In total, there are 28 different cans containing a different kind of insect, which is represented on each of the cans with a shiny letter in gold. There are different sauce types as well, and this is communicated in a more subtle way with a different geometric pattern. Without looking too closely at the labels, one of the only indicators that there are bugs inside of the cans is the "x" in the word "Sexyfood," which has been shaped to look like a creepy crawly spider.
In total, there are 28 different cans containing a different kind of insect, which is represented on each of the cans with a shiny letter in gold. There are different sauce types as well, and this is communicated in a more subtle way with a different geometric pattern. Without looking too closely at the labels, one of the only indicators that there are bugs inside of the cans is the "x" in the word "Sexyfood," which has been shaped to look like a creepy crawly spider.
Trend Themes
1. Luxurious Insect Snacks - Disruptive innovation opportunity: Tap into the growing market for exotic and unique food experiences by creating insect snacks positioned as luxury items.
2. Mysterious Packaging Design - Disruptive innovation opportunity: Develop innovative packaging designs that evoke curiosity and intrigue, enticing consumers to try unconventional food products like insect snacks.
3. Creative Branding for Insect Foods - Disruptive innovation opportunity: Create compelling branding strategies that reframe insect food as an exciting and fashionable culinary choice, appealing to adventurous eaters.
Industry Implications
1. Gourmet Food and Snacks - Disruptive innovation opportunity: Introduce insect-based snacks to the gourmet food market, capitalizing on the growing interest in unique and high-quality food experiences.
2. Packaging and Labeling - Disruptive innovation opportunity: Develop innovative packaging solutions for unconventional food products, such as insect snacks, to enhance their appeal and consumer perception.
3. Food Marketing and Branding - Disruptive innovation opportunity: Partner with food marketing and branding agencies to create strategic campaigns that transform the perception of insect food, making it more appealing and mainstream.
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