Courtney Scharf Explores the Future of Fragrance
Alyson Wyers — July 15, 2014 — TH Video
References: youtu.be
If you find you are particularly sensitive to smell or just really enjoy a better smelling life, these innovative fragrance options will likely interest you. Trend Hunter Research Advisor and Editor Courtney Scharf discusses the way fragrance is moving into the future through retail, hospitality and unusual scents.
From personal fragrance-finding stores to multi-sensory scented cocktails, people across a variety of industries are using scents in new ways. Whether you take a personality quiz to determine which custom perfume is the one for you, or you want an unusual scent like Play-Doh, innovative fragrance takes many forms. Demeter is one company ahead of this trend, as they regularly release unconventional scents. It's no secret that smell impacts the way we taste and experience food either, which is why Berlin's Ritz-Carlton is experimenting with their cocktails' fragrance.
From personal fragrance-finding stores to multi-sensory scented cocktails, people across a variety of industries are using scents in new ways. Whether you take a personality quiz to determine which custom perfume is the one for you, or you want an unusual scent like Play-Doh, innovative fragrance takes many forms. Demeter is one company ahead of this trend, as they regularly release unconventional scents. It's no secret that smell impacts the way we taste and experience food either, which is why Berlin's Ritz-Carlton is experimenting with their cocktails' fragrance.
Trend Themes
1. Personal Fragrance-finding Stores - Opportunity to create personalized fragrance experiences through interactive stores.
2. Multi-sensory Scented Cocktails - Chance to combine fragrance and taste by incorporating scents into cocktail experiences.
3. Unconventional Scents - Potential to disrupt the fragrance industry by introducing non-traditional and unique scents.
Industry Implications
1. Retail - Retailers can capitalize on the trend by offering personalized fragrance-finding experiences.
2. Hospitality - Hotels and bars can enhance customer experiences by incorporating multi-sensory scented cocktails.
3. Fragrance - Fragrance companies have the opportunity to innovate by creating unconventional scents for different purposes.
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