The Scentbird Academy Helps Fragrance Fans Purposefully Use Scents
Laura McQuarrie — November 13, 2023 — Fashion
Consumers' interest in personal fragrance has evolved to a stage where they are actively seeking education on the intricacies of scent and the Scentbird Academy was created to help them enhance and elevate their daily experiences. This first-of-its-kind interactive virtual workshop from the fragrance subscription company is presented by Jo Malone and upon enrolling in How to Use Scent to Enrich Your Life, participants will get a Jo Loves Fragrance Discovery Set.
In the sample set, there are seven vials of fragrance that will help participants expand their collection and potentially discover new favorites. Additionally, students will unlock access to exclusive content from Jo Malone on the inspiration behind each one of the fragrances in the Discovery Set.
Through a series of videos, students will learn the art of developing a scent palette, mastering layering and more.
In the sample set, there are seven vials of fragrance that will help participants expand their collection and potentially discover new favorites. Additionally, students will unlock access to exclusive content from Jo Malone on the inspiration behind each one of the fragrances in the Discovery Set.
Through a series of videos, students will learn the art of developing a scent palette, mastering layering and more.
Trend Themes
1. Virtual Fragrance Education - Consumers' interest in personal fragrance has evolved to a stage where they are actively seeking education on the intricacies of scent and the Scentbird Academy was created to help them enhance and elevate their daily experiences.
2. Interactive Virtual Workshops - The Scentbird Academy offers a first-of-its-kind interactive virtual workshop to provide fragrance enthusiasts with a unique learning experience.
3. Fragrance Discovery Sets - Participants of the Scentbird Academy's virtual workshop will receive a Jo Loves Fragrance Discovery Set with seven vials of fragrance, expanding their collection and potentially uncovering new favorites.
Industry Implications
1. Fragrance Subscription - The Scentbird Academy disrupts the fragrance subscription industry by offering virtual workshops that educate and engage consumers in their fragrance journey.
2. Fragrance Retail - The Scentbird Academy's virtual workshops provide a disruptive opportunity for fragrance retailers to expand their offerings and engage customers through educational experiences.
3. Online Education - The Scentbird Academy taps into the online education industry by providing virtual workshops that cater to consumers' desire for personal fragrance education and exploration.
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