Murad's best-selling Retinal ReSculpt Overnight Treatment and Cellular Hydration Barrier Repair Serum are now available in serum refills that cut down on packaging materials and costs. Murad's new refills reduce packaging materials by up to 85% and save 15% on cost.
While the Retinal ReSculpt Overnight Treatment shares an encapsulated delivery system for enhanced stability and deep delivery of potent smoothing and lifting ingredients, the Cellular Hydration Barrier Repair Serum boasts a formula that repairs the skin barrier in just 30 minutes at the cellular level.
In the future, the brand is looking to expand its refillable options and plans to make all serums refillable. As it stands, Murad is at 35% of its goal of transitioning to a 50% reduction in virgin plastic with PCR by 2025, integrating 50% PCR components by 2030 and being 100% recyclable by 2030.
What's Driving This Trend
- Refillable Skincare Solutions
- Murad's Serum Refills Reducing Packaging Materials by Up to 85% are Paving the Way for Sustainable Beauty Practices
- Encapsulated Delivery Systems
- Innovative Encapsulated Delivery System in Murad's Retinal ReSculpt Overnight Treatment Enhances Stability and Ingredient Efficacy
- Skin Barrier Repair Formulas
- Murad's Cellular Hydration Barrier Repair Serum's Quick Cellular-Level Skin Barrier Repair in 30 Minutes Presents New Skincare Advancements
Who This Affects Most
- Beauty & Personal Care
- The Beauty & Personal Care Industry Can Embrace Sustainable Practices Through Refillable Skincare Solutions to Reduce Packaging Waste
- Cosmeceutical Manufacturing
- Cosmeceutical Manufacturing Sector Sees Opportunities in Encapsulated Delivery Systems for Improved Ingredient Stability and Penetration
- Dermatology & Skincare
- Advancements in Skin Barrier Repair Formulas like Murad's Serum Open New Avenues for Dermatology & Skincare Industry Innovation
