From Cosmically Inspired Ice Creams to Eclipse-Themed Smoothies
Laura McQuarrie — March 28, 2024 — Marketing
As the world eagerly anticipates the rare opportunity to view a solar eclipse, food and beverage brands are launching solar eclipse snacks, drinks and deals as out-of-this-world as the cosmic event. Drawing inspiration from the 2024 solar eclipse’s awe-inspiring beauty and mystique, brands are assembling all-black beverages and snacks, survival kits and other unique culinary experiences that coincide with the celestial phenomenon.
Brands like SunChips and MoonPie are doubling down on their names and leveraging the rare solar event to playfully pit the moon and sun against one another. And to support safe viewing experiences, some brands are pairing their limited-edition products and promotions with eclipse glasses.
The duration of totality of the 2024 solar eclipse will be up to four minutes and 27 seconds, and brands are capitalizing on these precious minutes to create marketing moments that will be remembered for much longer.
Brands like SunChips and MoonPie are doubling down on their names and leveraging the rare solar event to playfully pit the moon and sun against one another. And to support safe viewing experiences, some brands are pairing their limited-edition products and promotions with eclipse glasses.
The duration of totality of the 2024 solar eclipse will be up to four minutes and 27 seconds, and brands are capitalizing on these precious minutes to create marketing moments that will be remembered for much longer.
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