The Bitter Truth & Santa Teresa Created Cacao Bitters
Laura McQuarrie — November 30, 2019 — Lifestyle
References: the-bitter-truth & thespiritsbusiness
Venezuelan rum brand Santa Teresa teamed up with The Bitter Truth to make cacao-infused cocktail bitters that are perfect for enhancing the walnut, coffee and cacao notes in the brand's distilled spirit. The Bitter Truth Santa Teresa 1796 Cacao Bitters were expressly created with traditional methods to enhance Santa Teresa 1796 cocktails.
To show off the qualities of the new cocktail bitters, Santa Teresa created a new signature serve called The Aragua Old Fashioned, inspired by a region that's known for its cacao production. The Santa Teresa 1796 cocktail is simple and calls only for ingredients like demerara sugar syrup, the new cacao-infused bitters and a piece of orange zest as a garnish to complete the drink.
To show off the qualities of the new cocktail bitters, Santa Teresa created a new signature serve called The Aragua Old Fashioned, inspired by a region that's known for its cacao production. The Santa Teresa 1796 cocktail is simple and calls only for ingredients like demerara sugar syrup, the new cacao-infused bitters and a piece of orange zest as a garnish to complete the drink.
Trend Themes
1. Cacao-infused Cocktail Bitters - The trend of developing innovative cocktail bitters infused with non-traditional flavors, such as cacao, presents an opportunity for companies to create unique and distinctive cocktail experiences for consumers.
2. Signature Cocktail Creation - The trend of developing signature cocktails to showcase specific products, such as The Aragua Old Fashioned, presents an opportunity for companies to differentiate their products and create customer loyalty.
3. Collaboration Between Brands - The trend of collaboration between brands to develop unique products, such as the partnership between Santa Teresa and The Bitter Truth, presents an opportunity for companies to leverage each other's strengths and create novel offerings.
Industry Implications
1. Beverage Industry - The development of cacao-infused cocktail bitters presents an opportunity for businesses in the beverage industry to create new and unique products that cater to consumers' evolving tastes and preferences.
2. Alcohol Industry - The development of signature cocktails that showcase specific products, such as Santa Teresa 1796, presents an opportunity for businesses in the alcohol industry to differentiate their products and increase brand recognition.
3. Food Industry - The trend of incorporating unique and distinctive flavors, such as cacao, into cocktail bitters presents an opportunity for businesses in the food industry to experiment with new flavors and leverage their expertise in flavor development.
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