IKEA Launches New Mixed Reality Platform Called 'IKEA Kreativ'
Niko Pajkovic — June 23, 2022 — Art & Design
References: hypebeast
Swedish furnishing giant IKEA has announced the launch of 'IKEA Kreativ,' a new AR-powered and AI-enabled platform designed to help customers better visualize how the company's products would look in their living spaces.
According to the company, the new digital experience combines machine learning algorithms, spatial computing, and 3D technologies to offer customers a powerful tool for optimizing their shopping. IKEA Kreative will be accessible on mobile phones, tablets, and computers. Currently, the platform is offering 50 different 3D showrooms where users can check out different IKEA items.
"We’re working hard to help people imagine a better life at home, by fusing real technology advancements with fun and magical user experiences. We are super excited to share our first products and look forward to making these capabilities even more helpful and awesome in the years to come," said Brian Totty, CEO and Founder of Geomagical Labs.
Image Credit: IKEA
According to the company, the new digital experience combines machine learning algorithms, spatial computing, and 3D technologies to offer customers a powerful tool for optimizing their shopping. IKEA Kreative will be accessible on mobile phones, tablets, and computers. Currently, the platform is offering 50 different 3D showrooms where users can check out different IKEA items.
"We’re working hard to help people imagine a better life at home, by fusing real technology advancements with fun and magical user experiences. We are super excited to share our first products and look forward to making these capabilities even more helpful and awesome in the years to come," said Brian Totty, CEO and Founder of Geomagical Labs.
Image Credit: IKEA
Trend Themes
1. Ar-powered Furniture Visualizers - As AR and AI technologies continue to advance, integrating them into the furniture shopping experience will provide customers with a more personalized and engaging experience.
2. 3D Showrooms - The rise of 3D showrooms will allow customers to view products in a more immersive and interactive way, ultimately giving companies a competitive edge.
3. Spatial Computing - As spatial computing technology advances, companies have the opportunity to create more intuitive and seamless user experiences.
Industry Implications
1. Furniture Retail - Furniture retailers who leverage AR, AI, and 3D technologies will differentiate themselves from competitors and provide customers with a more personalized and engaging shopping experience.
2. Technology - Advancements in AR, AI, and spatial computing technology will drive innovation and growth in the technology industry as companies continue to develop new and exciting products and applications.
3. Interior Design - AR and AI-powered furniture visualizers can provide interior designers with an efficient and effective tool for client presentations and ultimately improve the customer experience.
4.9
Score
Popularity
Activity
Freshness
