Thic Ice Cube Packaging Contains the World's First Swiss Caviar
Laura McQuarrie — July 23, 2013 — Marketing
References: oona-schweiz.ch & thedieline
This ice cube packaging by ARD Design is a luxurious container for 'OONA,' the world's first Swiss caviar.
The ice cube-shaped box is symbolic of the origins of the Swiss caviar and the Siberian sturgeon fish that provide the decadent fish eggs. Caviar has not always been a delicacy -- it was once thought of as a food of the common fisherman and it was undesirable and difficult to sell because it spoiled so easily.
This icy packaging perfectly preserves the roe, makes reference to its history and its gorgeous translucent form hints at the black fish eggs inside. Although the delicious roe may not last long, the packaging is one that can be used as a decorative box when empty.
The ice cube-shaped box is symbolic of the origins of the Swiss caviar and the Siberian sturgeon fish that provide the decadent fish eggs. Caviar has not always been a delicacy -- it was once thought of as a food of the common fisherman and it was undesirable and difficult to sell because it spoiled so easily.
This icy packaging perfectly preserves the roe, makes reference to its history and its gorgeous translucent form hints at the black fish eggs inside. Although the delicious roe may not last long, the packaging is one that can be used as a decorative box when empty.
Trend Themes
1. Luxury Packaging - Disruptive innovation opportunity: Create innovative and luxurious packaging designs that enhance the perceived value of products.
2. Preservation Technology - Disruptive innovation opportunity: Develop advanced preservation techniques to extend the shelf life of perishable goods and reduce food waste.
3. Symbolic Design - Disruptive innovation opportunity: Incorporate symbolic elements into product design to evoke emotions and create unique storytelling experiences.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Explore unconventional packaging materials and shapes to enhance product presentation and differentiate from competitors.
2. Gourmet Food - Disruptive innovation opportunity: Introduce novel and unique culinary experiences that cater to the growing demand for premium and luxury food products.
3. Sustainable Packaging - Disruptive innovation opportunity: Develop eco-friendly packaging solutions that minimize environmental impact without compromising product quality and freshness.
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