Chapman's Ice Cream for Kids Introduces the Magical Land of 'Chapmania'
Laura McQuarrie — June 24, 2016 — Life-Stages
References: chapmans & marketingmag
One of Chapman's latest creations is an ice cream for kids that takes inspiration from imaginative mythical lands and fairy tales. The Kids Line introduces kids to the land of 'Chapmania,' which is filled with nights, wizards, princesses and more. These fairy tale themes are reflected on the ice cream product names and package designs, such as the unicorn-inspired 'Unicone,' the 'Stardust Sammich' and 'Princess Potion.'
Beyond enjoying these frozen treats, kids are also able to go online to Chapman's dedicated website for kids in order to play games and watch videos that will immerse them in the world of Chapmania.
Chapman's created these kid-specific ice cream flavors because it saw a void in the market that would satisfy both retailers and young consumers.
Beyond enjoying these frozen treats, kids are also able to go online to Chapman's dedicated website for kids in order to play games and watch videos that will immerse them in the world of Chapmania.
Chapman's created these kid-specific ice cream flavors because it saw a void in the market that would satisfy both retailers and young consumers.
Trend Themes
1. Imaginative Food Products - Creating food products inspired by mythical lands and fairy tales presents an opportunity to capture the imagination of both kids and adults.
2. Interactive Brand Experiences - Developing dedicated websites and online content that allow kids to engage with a brand's story opens up new possibilities for building brand loyalty and connection.
3. Kid-centric Product Line - Designing product lines specifically targeted at kids taps into a niche market that can lead to increased sales and customer satisfaction.
Industry Implications
1. Frozen Desserts - The frozen dessert industry can capitalize on the trend of creating fantastical flavors and packaging that appeal to both children and adults.
2. Gaming and Entertainment - The gaming and entertainment industry can explore partnerships with brands to create immersive online experiences that enhance brand engagement and storytelling.
3. Retail - Retailers can benefit from offering kid-centric product lines that address the specific wants and needs of young consumers, ultimately driving increased sales and customer satisfaction.
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