The Stewart’s Spiked Root Beer Float Ice Cream Has a 5% ABV
Michael Hemsworth — October 28, 2021 — Marketing
References: stewartspiked & bevnet
The Stewart’s Spiked Root Beer Float Ice Cream is being launched by the brand to provide consumers with a boozy option to enjoy when looking for a way to satisfy their sweet tooth. The ice cream was created in partnership with Tipsy Scoop and is reported to have an ABV of up to 5% to make it a dessert that's only suitable for adults to enjoy. The ice cream is being launched for sale online where consumers can pick up four-packs.
CEO, Stewart's Enterprises, Inc. Peter Strahm spoke on the new Stewart’s Spiked Root Beer Float Ice Cream saying, "Stewart’s Spiked Seltzer takes something nostalgic from our childhoods and spikes it up, which is exactly what Tipsy Scoop does. We are very excited to collaborate with this New York brand, since it is an important market for us. Moreover, the fact that their founder, Melissa Tavss, was very familiar with our brand and had fond memories of it sealed the deal. We chose Root Beer because it is Stewart’s most classic flavor and root beer floats conjure up wonderful memories for most people who can now enjoy it as an adult indulgence.”
CEO, Stewart's Enterprises, Inc. Peter Strahm spoke on the new Stewart’s Spiked Root Beer Float Ice Cream saying, "Stewart’s Spiked Seltzer takes something nostalgic from our childhoods and spikes it up, which is exactly what Tipsy Scoop does. We are very excited to collaborate with this New York brand, since it is an important market for us. Moreover, the fact that their founder, Melissa Tavss, was very familiar with our brand and had fond memories of it sealed the deal. We chose Root Beer because it is Stewart’s most classic flavor and root beer floats conjure up wonderful memories for most people who can now enjoy it as an adult indulgence.”
Trend Themes
1. Spiked Desserts - The success of the Stewart's Spiked Root Beer Float Ice Cream opens opportunity for other brands to create boozy desserts.
2. Nostalgic Collaborations - More brands can collaborate with childhood favorites to create nostalgia-inducing products, like Tipsy Scoop with Stewart's Root Beer.
3. Alcohol-infused Sweets - There is potential for a new market of adults who want to indulge in sweet treats where alcohol is infused in the recipe.
Industry Implications
1. Ice Cream and Frozen Desserts - Ice cream and frozen dessert producers can innovate by experimenting with new flavors, like spiked options.
2. Alcohol and Spirits - The popularity of alcohol-infused sweets can drive growth for the alcohol and spirits industry.
3. Food and Beverage Retail - Retailers can capitalize on the trend by offering a wider selection of spiked desserts or creating their own in-house options.
5
Score
Popularity
Activity
Freshness
