The 'I And Love And You' Packaging Allows For Easy Brand Recognition
Rahul Kalvapalle — August 19, 2015 — Lifestyle
References: iandloveandyou & foodmanufacturing
'I And Love And You', a company that offers natural pet care products, is using color-coding and iconography to attract the attentions of pet owners and make the packages stand out.
The packaging features a base color -- white for dogs and silver for cats -- as well as special top and bottom banner colors, such as green for raw food and purple for kibble. There are additional colors for the recipe flavors -- red for beef, blue for seafood, orange for poultry and so on.
Ultimately, the goal of packaging for any product is to make it stand out, and the packaging schemes for 'I And Love And You' certainly achieve that. This new packaging is bold and eye-catching and does a fine job conveying the central attractions of the product.
The packaging features a base color -- white for dogs and silver for cats -- as well as special top and bottom banner colors, such as green for raw food and purple for kibble. There are additional colors for the recipe flavors -- red for beef, blue for seafood, orange for poultry and so on.
Ultimately, the goal of packaging for any product is to make it stand out, and the packaging schemes for 'I And Love And You' certainly achieve that. This new packaging is bold and eye-catching and does a fine job conveying the central attractions of the product.
Trend Themes
1. Color-coded Packagings - Color-coded packagings are creating disruptive innovation opportunities for improved product recognition.
2. Iconography in Packaging - Iconography in packaging is creating disruptive innovation opportunities for product identification by using clear and recognizable imagery.
3. Personalized Packaging for Pets - Personalized pet packaging is creating disruptive innovation opportunities in the pet care industry by catering to specific pet needs.
Industry Implications
1. Pet Care Industry - The pet care industry can benefit from color-coded and personalized packaging to attract customers and promote product recognition.
2. Packaging Industry - The packaging industry can leverage iconography and personalized design techniques to enhance product differentiation and value.
3. Retail Industry - By adopting innovative packaging solutions, the retail industry can offer more options and experiences to pet owners, thus improving sales and customer satisfaction.
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