Hunger Games Posters Around the World are Inspiring People to #UNITE
Laura McQuarrie — July 8, 2015 — Marketing
References: theguardian & brandingmagazine
In order to stir up interest for the final instalment of the Hunger Games film franchise, a series of Hunger Games posters have been set up around the world in 18 different countries. The #UNITE posters for part two of Mockingjay are installed in major locations, including New York City's Times Square, London's Wesfield Center and Novy Arbat Avenue in Moscow.
Each poster features the now iconic three-finger salute as created by adults and children of all races to make it easy for all to identify with the message being promoted by the poster.
Although these Hunger Games posters are only meant to pay tribute to the fictional world of Panem, the call to unite has become so strong that protesters in Thailand have begun using the salute in their demonstrations to show resistance for the military coup.
Each poster features the now iconic three-finger salute as created by adults and children of all races to make it easy for all to identify with the message being promoted by the poster.
Although these Hunger Games posters are only meant to pay tribute to the fictional world of Panem, the call to unite has become so strong that protesters in Thailand have begun using the salute in their demonstrations to show resistance for the military coup.
Trend Themes
1. Pop Culture Activism - The use of pop culture references in activism campaigns can spark interest and solidarity.
2. Iconic Symbolism - Using an iconic symbol, such as the three-finger salute, can help to easily communicate a message across cultures and languages.
3. Global Unification - Promoting the message of unity across countries can unite people on a global level and increase brand awareness.
Industry Implications
1. Film and Entertainment - Films and entertainment franchises can use activism campaigns to increase interest, promote values and raise awareness.
2. Advertising and Marketing - Marketing campaigns that use iconic symbolism and promote global unification can increase brand value and recognition.
3. Non-profit and Social Activism - Social activism campaigns can utilize pop culture references to increase public awareness and gain support for their cause.
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