Amplifier Launches Augmented Reality Art Posters to Inspire Social Change
Niko Pajkovic — July 21, 2021 — Social Good
References: amplifier.org & kickstarter
Amplifier, a nonprofit design lab focused on building socially progressive art experiences, has launched an innovative series of augmented reality art posters. The collection, titled 'REFRAME', consists of 12 portraits of visionary leaders who are currently fighting for positive social change in a post-pandemic world.
REFRAME brings to life the powerful messages promoted by each leader through the use of augmented reality, and in doing so, looks to address "the issues that have been used to divide us" in order to start conversations "that can restore our faith in each other". All users have to do is point their phone's camera towards a portrait and watch as these revolutionary individuals come to life, speak, and ask questions.
Amplifier's interactive art posters can be purchased in a variety of sizes and formats including stickers, post cards, silkscreens, and lithograph prints.
Image Credit: Kick Starter
REFRAME brings to life the powerful messages promoted by each leader through the use of augmented reality, and in doing so, looks to address "the issues that have been used to divide us" in order to start conversations "that can restore our faith in each other". All users have to do is point their phone's camera towards a portrait and watch as these revolutionary individuals come to life, speak, and ask questions.
Amplifier's interactive art posters can be purchased in a variety of sizes and formats including stickers, post cards, silkscreens, and lithograph prints.
Image Credit: Kick Starter
Trend Themes
1. Augmented Reality Art - Using augmented reality in the art world to create innovative experiences that go beyond the traditional static art pieces.
2. Socially Progressive Design - Integrating design with social progress to create impactful messages that can inspire change and spark conversations.
3. Interactive Art Posters - Creating interactive art posters that enhance the user experience and allow for a deeper connection with the art and its message.
Industry Implications
1. Nonprofit Sector - Nonprofit organizations can leverage the power of augmented reality and design to promote their cause and gain greater public support.
2. Art and Culture - Museums, galleries, and artists can adopt the use of augmented reality to create immersive art experiences that resonate with modern audiences and promote their work.
3. Advertising and Marketing - Brands and marketing agencies can utilize augmented reality and interactive posters to create engaging and memorable campaigns that promote their products or services.
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