Pharrell and adidas Have Launched a New Unisex Humanrace Collection
Niko Pajkovic — April 5, 2022 — Pop Culture
Legendary music producer and entrepreneur Pharrell has announced that his signature clothing line with adidas, HumanRace, will be expanding with the launch of an all-new basics apparel collection.
Made from premium materials, the new basics collection was designed to provide customers with a range of casual yet elevated everyday wear. The capsule relies heavily on the use of 100% organic French terry cotton, neutral hues, and oversized fits. Specific pieces include sweatpants, crewneck sweaters, hoodies, t-shirts, and shorts, all of which come equipped with the brand's new gender-neutral 'Unite Fit' system.
In addition, every item in the collection is offered in the same seven colors: Hazy Emerald, Brown, Bold Gold, Golden Beige, Brown, Black, Light Grey Heather, and Off-White. For those interested, the collection is set to drop on April 7 via the adidas website.
Image Credit: adidas
Made from premium materials, the new basics collection was designed to provide customers with a range of casual yet elevated everyday wear. The capsule relies heavily on the use of 100% organic French terry cotton, neutral hues, and oversized fits. Specific pieces include sweatpants, crewneck sweaters, hoodies, t-shirts, and shorts, all of which come equipped with the brand's new gender-neutral 'Unite Fit' system.
In addition, every item in the collection is offered in the same seven colors: Hazy Emerald, Brown, Bold Gold, Golden Beige, Brown, Black, Light Grey Heather, and Off-White. For those interested, the collection is set to drop on April 7 via the adidas website.
Image Credit: adidas
Trend Themes
1. Elevated Oversized Basics - Pharrell's new line with adidas emphasizes the use of premium materials, neutral hues, and gender-neutral fits, providing a unique opportunity for other fashion brands to innovate their design and marketing approach.
2. Unisex Apparel Collections - The launch of adidas x HumanRace's new collection with its gender-neutral 'Unite Fit' system highlights a growing trend in the fashion industry towards more inclusive and versatile apparel collections for all types of consumers.
3. The Rise of Athleisure - The new HumanRace collection's emphasis on casual and comfortable basics represents a shift towards more relaxed and practical clothing options for consumers looking for fashion and function without sacrificing style.
Industry Implications
1. Apparel - The release of Pharrell's new line with adidas presents new opportunities for the apparel industry to innovate their product lines and cater to a wider range of consumers with unique fits, materials, and colors.
2. Sustainable Fashion - The use of 100% organic French terry cotton in the new HumanRace collection highlights a growing trend in sustainable fashion and provides an opportunity for brands to incorporate more eco-friendly materials and processes into their production lines.
3. E-commerce - The launch of the new HumanRace collection on the adidas website emphasizes the importance of e-commerce in the retail industry and highlights the need for businesses to optimize their online storefronts for a seamless and efficient shopping experience.
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