OBEY's 'Established Works' Collection is Packed with Elevated Basics
Niko Pajkovic — August 17, 2022 — Fashion
References: obeyclothing & hypebeast
Irvine-based streetwear label OBEY has unveiled its newest seasonal ensemble titled the 'Established Works' collection, which consists of a range of well-crafted yet laidback pieces that feature minimal branding and soothing color schemes.
In addition, the capsule is entirely unisex and features staple streetwear items such as crewneck sweaters, pullover hoodies, t-shirts, sweatpants, denim pants, twill slacks, and more. The majority of the pieces come in either a black, gray, or eggshell colorway. However, a select handful of items are dressed in more colorful -- but still subdued -- hues such as caramel, pine green, soft pink, and citrus.
Fans of the brand can now get their hands on the new 'Established Works' collection on Obey's website as well as at select physical retailers in the United States.
Image Credit: OBEY
In addition, the capsule is entirely unisex and features staple streetwear items such as crewneck sweaters, pullover hoodies, t-shirts, sweatpants, denim pants, twill slacks, and more. The majority of the pieces come in either a black, gray, or eggshell colorway. However, a select handful of items are dressed in more colorful -- but still subdued -- hues such as caramel, pine green, soft pink, and citrus.
Fans of the brand can now get their hands on the new 'Established Works' collection on Obey's website as well as at select physical retailers in the United States.
Image Credit: OBEY
Trend Themes
1. Gender-neutral Fashion - Opportunities for disruptive innovation include creating gender-neutral lines of well-crafted, minimally-branded apparel with soothing color schemes which can appeal to a wider audience and promote inclusivity.
2. Elevated Basics - Opportunities for disruptive innovation include elevating the design and functionality of basic streetwear apparel while still maintaining simplicity and minimalism.
3. Sustainable Streetwear - Opportunities for disruptive innovation include using sustainable materials and ethical production practices to create high-quality streetwear apparels that are ecologically and socially responsible.
Industry Implications
1. Fashion - Fashion industry can leverage gender-neutral, elevated basic, and sustainable trends in their collections to cater to customers who are looking for comfortable, stylish, and ethical streetwear apparel.
2. Retail - Retail industry can explore incorporating well-crafted, minimally-branded, diverse, and sustainable streetwear apparel in their inventory to appeal to targeted audiences and align with their values.
3. Textile Manufacturing - Textile manufacturing industry can investigate using sustainable materials and ethical labor practices to produce high-quality, long-lasting, and eco-friendly streetwear apparel that caters to consumers who prefer socially and environmentally conscious fashion choices.
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