Toyota's 'Humanness' Ad Urges Caution in Our Distracting, Dangerous World
Laura McQuarrie — August 6, 2015 — Autos
References: toyota.co.jp & en.rocketnews24
People getting smacked with gold clubs, falling from stools and kids colliding head-first with mailboxes are just a few of the cringe-worthy accidents that can be found in the new Toyota 'Humanness' video.
Using the style of an America’s Funniest Home Video compilation, the video for the car company plays up the vehicle's Safety Sense C pre-crash features, showing that not all accidents are preventable, but at the same time, many are.
Considering the popularity of these kinds of "fail" videos on YouTube, it's no surprise that the campaign from Toyota has gone completely viral since it was uploaded. Even though viewers can get a laugh from these accident-prone people, it was clever of the automotive brand to use them as a way to remind people of how important it is to be safe.
Using the style of an America’s Funniest Home Video compilation, the video for the car company plays up the vehicle's Safety Sense C pre-crash features, showing that not all accidents are preventable, but at the same time, many are.
Considering the popularity of these kinds of "fail" videos on YouTube, it's no surprise that the campaign from Toyota has gone completely viral since it was uploaded. Even though viewers can get a laugh from these accident-prone people, it was clever of the automotive brand to use them as a way to remind people of how important it is to be safe.
Trend Themes
1. Viral Safety Ads - Safety ads that use humor and relatability to go viral and reach a wider audience.
2. Pre-crash Technology - Advancements in pre-crash technology that can detect and prevent accidents before they happen.
3. Humanizing Brands - Emphasizing the human aspect of brand messaging to connect with audiences on a personal level.
Industry Implications
1. Automotive - The automotive industry can invest in and innovate pre-crash technology to make their vehicles safer.
2. Marketing and Advertising - Marketing and advertising agencies can use humor and relatability to create viral safety campaigns for their clients.
3. Technology - Technology companies can develop new tools and features that improve the safety and functionality of vehicles.
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