The Proper Dropper by Proper Snacks Dunks People into a Pile of Snacks
Laura McQuarrie — September 6, 2022 — Marketing
References: secretldn
Rather than having people struggle to direct a thin metal hook inside a claw machine, Proper Snacks is giving people the chance to get inside the UK's first human claw machine, the Proper Dropper. For three days only, this giant claw machine will be set up in Shoreditch and it will be completely free to play.
The Proper Dropper will drop people into a pile of snacks so that they can get a taste of all-new products like PROPERCRISPS, as well as the brand's PROPERCORN and PROPERCHIPS. There will also be prizes available from favorite brands, but the experience promises to be the most winning of all. For those interested, the Proper Dropper will be open to the public from October 28 to 29 from 11.00 to 20.00 at Elys Yard, near Brick Lane.
The Proper Dropper will drop people into a pile of snacks so that they can get a taste of all-new products like PROPERCRISPS, as well as the brand's PROPERCORN and PROPERCHIPS. There will also be prizes available from favorite brands, but the experience promises to be the most winning of all. For those interested, the Proper Dropper will be open to the public from October 28 to 29 from 11.00 to 20.00 at Elys Yard, near Brick Lane.
Trend Themes
1. Experiential Marketing - Proper Snacks' human claw machine offers a unique experiential marketing opportunity for brands to showcase their products in a fun and interactive way.
2. Immersion Gaming - The Proper Dropper provides an immersive gaming experience, which presents an opportunity for the gaming industry to expand beyond traditional games.
3. Brand Collaborations - The prizes available from other brands within Proper Snacks' human claw machine create opportunities for collaborative marketing efforts among brands.
Industry Implications
1. Snack Food - Proper Snacks' human claw machine presents an opportunity for brands in the snack food industry to showcase their products in a unique way.
2. Event Planning - The success of the Proper Dropper demonstrates an opportunity for event planning industries to expand into more interactive and engaging experiences.
3. Advertising - The Proper Dropper offers a new trend in advertising which presents an opportunity for advertising agencies to create unique and interactive campaigns.
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