Sleeper Launches its New Campaign and Collection with Valentine Valero
References: the-sleeper & hypebae
With the release of its Pre-Spring 2023 collection, Sleeper taps Valentine Valero, an Iranian-born researcher and model who serves as the face of the Ukrainian brand's advertising campaign.
The campaign features imagery of a mythical garden with towering peonies and enormous tulips while Valero is seated in the middle. The famous poem "Against All Hope I Hope" by political activist and poet Lesya Ukraїnka serves as another point of inspiration for the collection that emphasizes the theme of rebirth.
The collection comprises silhouettes like the ‘Party Pajama Set’ in ‘Dust Blue’ and ‘Mint,’ and other styles like the ‘Boheme’ slip dress, ‘Yason Flower’ trench coat, and the ‘Medusa Poncho.’ Interested soppers may access the Pre-Spring 2023 collection on the Sleeper website.
Image Credit: Sleeper, hypebae, the-sleeper
The campaign features imagery of a mythical garden with towering peonies and enormous tulips while Valero is seated in the middle. The famous poem "Against All Hope I Hope" by political activist and poet Lesya Ukraїnka serves as another point of inspiration for the collection that emphasizes the theme of rebirth.
The collection comprises silhouettes like the ‘Party Pajama Set’ in ‘Dust Blue’ and ‘Mint,’ and other styles like the ‘Boheme’ slip dress, ‘Yason Flower’ trench coat, and the ‘Medusa Poncho.’ Interested soppers may access the Pre-Spring 2023 collection on the Sleeper website.
Image Credit: Sleeper, hypebae, the-sleeper
Trend Themes
1. Mythical Garden Imagery - Businesses can leverage mythical garden-inspired visuals in their branding and advertising campaigns to evoke feelings of whimsy and escape.
2. Floral Sleepwear - Entrepreneurs can capitalize on the growing popularity of luxurious floral sleepwear by offering trendy and comfortable sleepwear options that cater to consumers' style preferences.
3. Poetic-inspired Collections - Fashion companies can create collections inspired by literary works or poems to create more meaningful and sentimental connections with consumers.
Industry Implications
1. Fashion - Fashion entrepreneurs can leverage the floral sleepwear trend and the concept of poetic-inspired collections to keep up with the changing consumer preferences and inspire new fashion concepts.
2. Marketing and Advertising - Marketing agencies can leverage mythical garden-inspired visuals to create more compelling advertising campaigns that grab their target audience's attention and stand out from the competition.
3. E-commerce - E-commerce businesses can leverage the growing popularity of floral sleepwear by offering a wide variety of sleepwear options on their platforms and catering to consumers' evolving style preferences.
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