The Organic Valley Flavored Creamers Come in Two Options
Michael Hemsworth — March 23, 2022 — Marketing
References: organicvalley.coop & foodbev
These Organic Valley flavored creamers are being launched by the brand as a new option for consumers to choose when seeking out a way to enhance their favorite coffees without having to reach for high-sugar varieties.
The product comes in two flavor options including Sweet Cream and French Vanilla, which are both crafted with all-organic ingredients such as dairy sourced from cows raised without antibiotics, added hormones or pesticides. The creamers are targeted towards use in coffee and tea, but will also work well with ice cream, additional drink recipes and more.
Senior Brand Manager Minh-Quan Huynh commented on the new Organic Valley flavored creamers saying, "We know consumers today are drinking more coffee on a daily basis and looking for premium products that can up-level their at-home beverage experience. Most creamers on the market are higher in sugar and come with a laundry list of ingredients, so we know consumers will love that the new richly-flavoured Organic Valley Creamers are lactose-free, have a smooth, creamy taste and have no artificial ingredients.”
The product comes in two flavor options including Sweet Cream and French Vanilla, which are both crafted with all-organic ingredients such as dairy sourced from cows raised without antibiotics, added hormones or pesticides. The creamers are targeted towards use in coffee and tea, but will also work well with ice cream, additional drink recipes and more.
Senior Brand Manager Minh-Quan Huynh commented on the new Organic Valley flavored creamers saying, "We know consumers today are drinking more coffee on a daily basis and looking for premium products that can up-level their at-home beverage experience. Most creamers on the market are higher in sugar and come with a laundry list of ingredients, so we know consumers will love that the new richly-flavoured Organic Valley Creamers are lactose-free, have a smooth, creamy taste and have no artificial ingredients.”
Trend Themes
1. Low-sugar Dairy Products - Organic Valley's low-sugar dairy creamers are a trend that other dairy manufacturers could follow in order to appeal to health-conscious consumers.
2. Organic Ingredients - Organic Valley's use of all-organic ingredients in their flavored creamers represents a trend that other food and beverage manufacturers could follow to appeal to consumers looking for healthier options.
3. Premium Beverage Enhancements - Organic Valley's new premium flavored creamers tap into a trend toward high-end beverage enhancements that consumers can enjoy at home.
Industry Implications
1. Dairy Products - The dairy industry has an opportunity to innovate by creating more low-sugar and organic dairy products to meet consumers' changing preferences.
2. Food and Beverage - The food and beverage industry can learn from Organic Valley's focus on organic and healthier ingredients in order to appeal to health-conscious consumers.
3. Coffee and Tea - The coffee and tea industry can innovate by offering more premium, organic beverage enhancements like Organic Valley's flavored creamers to appeal to consumers looking for an elevated at-home experience.
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