The 'Honest Ads' by Matt Stevenson and Chelsea Fagan Read Our Minds
Harris Jay Rosenberg Alterman — March 22, 2012 — Pop Culture
References: blogs.phoenixnewtimes & slacktory
The 'Honest Ads' by Matt Stevenson and Chelsea Fagan are darkly satirical and often too true. The team picked brands that many are familiar with and slapped truthful statements across the logos making for a series of hilarious advertisements.
The McDonald's slogan has been changed to "at the airport. f*ck it, I deserve it." This hits home with readers because many have thought that exact same thing while shoveling a Big Mac into their faces and waiting at gate B42. A lot of students pulling all-nighters can relate to the Red Bull slogan, "When you run out of adderall to crush up."
The Honest Ads by Matt Stevenson and Chelsea Fagan are bound to go viral because everyone can relate to at least one of the fake advertisements.
The McDonald's slogan has been changed to "at the airport. f*ck it, I deserve it." This hits home with readers because many have thought that exact same thing while shoveling a Big Mac into their faces and waiting at gate B42. A lot of students pulling all-nighters can relate to the Red Bull slogan, "When you run out of adderall to crush up."
The Honest Ads by Matt Stevenson and Chelsea Fagan are bound to go viral because everyone can relate to at least one of the fake advertisements.
Trend Themes
1. Satirical Advertisements - Disruptive innovation opportunity: Create a platform for users to create and share their own satirical ads for popular brands.
2. Truthful Branding - Disruptive innovation opportunity: Develop a service that helps companies create honest and transparent advertising campaigns to gain consumer trust.
3. Viral Marketing - Disruptive innovation opportunity: Build a software tool that analyzes social media trends to predict and mimic the elements that make ads go viral.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Introduce augmented reality technology into advertising campaigns, allowing consumers to interact with truthful and satirical ads in a new way.
2. Marketing - Disruptive innovation opportunity: Utilize artificial intelligence to analyze consumer behavior and develop personalized truthful advertising strategies.
3. Social Media - Disruptive innovation opportunity: Create a social media platform specifically for sharing and discussing satirical advertisements, allowing users to engage with humorous and truthful content.
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