MYJOOL Makes Natural Dates Snackable & Appealing to Active Consumers
Laura McQuarrie — April 4, 2024 — Lifestyle
Dates are an ideal snack for active individuals because of their natural sweetness, high fiber content and abundant nutrients, providing sustained energy and promoting overall health—and MYJOOL caters to on-the-go consumers with individual packs.
The natural dates in snack-sized packaging intentionally move dates from the dried fruit category to the sweet snack category. As MYJOOL states, "We now target a young and fresh audience, emphasizing what matters to them through convenient packaging, colorful and modern branding, and completely natural dates, while connecting to new content worlds, proper nutrition without artificial ingredients, product transparency, sustainability, and recycling."
Alongside The Turquoise Oasis Package, MYJOOL offers The Green Palms Package with three dates for on-the-go snacking, a compact Sunny Orange Package and the mid-size Red Sunset Package.
The natural dates in snack-sized packaging intentionally move dates from the dried fruit category to the sweet snack category. As MYJOOL states, "We now target a young and fresh audience, emphasizing what matters to them through convenient packaging, colorful and modern branding, and completely natural dates, while connecting to new content worlds, proper nutrition without artificial ingredients, product transparency, sustainability, and recycling."
Alongside The Turquoise Oasis Package, MYJOOL offers The Green Palms Package with three dates for on-the-go snacking, a compact Sunny Orange Package and the mid-size Red Sunset Package.
Trend Themes
1. Snack-sized Packaging Craze - The intentional shift of natural dates to the sweet snack category through snack-sized packaging offers a disruptive innovation opportunity for brands seeking to cater to active consumers with convenient and appealing on-the-go options.
2. Youthful Targeting Strategy - MYJOOL's focus on a young and fresh audience by emphasizing convenient packaging, modern branding, and natural ingredients opens up opportunities for brands to connect with a new generation through tailored marketing strategies.
3. Content-driven Branding - By connecting to new content worlds and emphasizing product transparency, sustainability, and recycling, MYJOOL showcases a trend where brands can leverage storytelling and ethical practices to engage consumers seeking holistic experiences.
Industry Implications
1. Food Packaging - The shift of natural dates to the sweet snack category through innovative snack-sized packaging presents disruptive opportunities for the food packaging industry to create functional and eye-catching packaging solutions for healthy grab-and-go snacks.
2. Healthy Snack - MYJOOL's approach of offering natural dates in convenient, individual packs highlights a trend in the healthy snack industry where companies can tap into the demand for nutritious, on-the-go options tailored to active consumers' preferences.
3. Sustainable Branding - The focus on sustainability by MYJOOL, reflected in its emphasis on product transparency, sustainability, and recycling, showcases an industry trend where brands can differentiate themselves by prioritizing eco-friendly practices and communicating their commitment to consumers effectively.
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