HI-CHEW's Blue Raspberry is a Flavor Gen Z and Millennials Crave
Laura McQuarrie — December 5, 2024 — Lifestyle
References: hi-chew & prnewswire
HI-CHEW's Blue Raspberry Stick is the first introduction to the brand's classic stick format since Sweet & Sour Watermelon in 2020, and it shares the fruit-forward, double-layer experience fans of the brand crave.
Beloved for its bold, tangy sweetness, electrifying color, and a fun, slightly mysterious twist on classic fruity tastes, Blue Raspberry is a flavor that's especially popular with a new generation of candy lovers. According to a 2021 Neilson survey conducted on behalf of HI-CHEW, Blue Raspberry ranks as a top choice among Gen-Z and Millennial consumers. As a result, Blue Raspberry was included in HI-CHEW's Fantasy Mix with Blue Hawaii and Rainbow Sherbet. This nostalgic, fantasy-like flavor can now be savored on its own and is especially easy to sample and share on the go.
Beloved for its bold, tangy sweetness, electrifying color, and a fun, slightly mysterious twist on classic fruity tastes, Blue Raspberry is a flavor that's especially popular with a new generation of candy lovers. According to a 2021 Neilson survey conducted on behalf of HI-CHEW, Blue Raspberry ranks as a top choice among Gen-Z and Millennial consumers. As a result, Blue Raspberry was included in HI-CHEW's Fantasy Mix with Blue Hawaii and Rainbow Sherbet. This nostalgic, fantasy-like flavor can now be savored on its own and is especially easy to sample and share on the go.
Trend Themes
1. Flavor-forward Candies - Innovative and bold flavors like Blue Raspberry can attract new-age consumers seeking unique taste experiences.
2. Nostalgic and Fantasy-themed Treats - Combining nostalgia with creative, fantasy-inspired tastes connects deeply with younger generations.
3. Convenient Snacking Formats - Portable and shareable candy formats cater to the on-the-go lifestyle of modern consumers.
Industry Implications
1. Confectionery - The confectionery industry can leverage trendy, unconventional flavors to maintain relevancy among younger demographics.
2. Food and Beverage - Incorporating novel and nostalgic flavors into food and beverage products can attract novelty-seeking consumers.
3. Marketing and Advertising - Targeted marketing strategies that focus on popular generational tastes can boost product engagement and sales.
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