Sloomoo x Hi-Chew Slime Smells Like Fruity Chewlet Flavors
Laura McQuarrie — April 11, 2024 — Marketing
References: sloomooinstitute & ians.in
The Sloomoo Institute is an immersive museum where guests immerse themselves in the joys of slime, ASMR, scents and sand, and with the Sloomoo x Hi-Chew collab, kids of all ages can bring the over-the-top sensory experience home. This collaboration includes a custom collection of Hi-Chew-inspired slime based on fan-favorite fruity flavors.
Guests can pick up a chewlet-scented slime specific to each destination they visit. In Atlanta, Peach Infrusions was inspired by the Infrusions Orchard Mix and NYC's Strawberry Ice Cream takes after the essence of the new Hi-Chew Dessert Mix.
Online, exclusive Sloomoo x Hi-Chew slime products are available, including a sampler tube featuring one-ounce versions of all four custom slime offerings.
Guests can pick up a chewlet-scented slime specific to each destination they visit. In Atlanta, Peach Infrusions was inspired by the Infrusions Orchard Mix and NYC's Strawberry Ice Cream takes after the essence of the new Hi-Chew Dessert Mix.
Online, exclusive Sloomoo x Hi-Chew slime products are available, including a sampler tube featuring one-ounce versions of all four custom slime offerings.
Trend Themes
1. Scented Sensory Experiences - Exploring the intersection of scents and tactile play to enhance sensory engagements for consumers.
2. Immersive Home Entertainment - Bringing the interactive museum experience into households through customizable sensory products.
3. Brand Collaboration Innovation - Fostering unique partnerships to create innovative product lines that cater to a multi-sensory market.
Industry Implications
1. Toy Manufacturing - Incorporating scents into toy designs to offer enhanced sensory play experiences for children.
2. Museum & Entertainment - Developing home sensory kits to expand the reach of immersive experiences beyond physical locations.
3. Food & Beverage - Exploring cross-industry collaborations to introduce scent-infused products that cater to varied consumer preferences.
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