Hi-Chew Plus Fruit Comes in Two New Flavor Options
Michael Hemsworth — March 5, 2021 — Marketing
References: Hi-Chew & drugstorenews
The Hi-Chew Plus Fruit chews are a new offering from the brand that's focused on providing avid candy fans with an extra fruit flavor experience that's achieved with real fruit. The candies come in new Orange & Tangerine and Red Apple & Strawberry flavors, which are both blended with real fruit pieces to offer a burst of flavor along with additional texture. The candies come in three-ounce bags at a price point of $2.59 from a variety of retailers nationwide and from the brand online.
Chief Marketing Officer of Morinaga America Tatsuya Takamiya spoke on the new Hi-Chew Plus Fruit candy chews saying, "Plus Fruit is such an exciting product offering for Hi-Chew, and we are thrilled to bring it back to the market in a new and unique way for our brand fans. Tapping into consumers’ continued interest for two fruit flavors in one, Plus Fruit seamlessly blends two delicious flavor offerings with the added fun of real fruit pieces, making the Hi-Chew experience even more fulfilling.”
Chief Marketing Officer of Morinaga America Tatsuya Takamiya spoke on the new Hi-Chew Plus Fruit candy chews saying, "Plus Fruit is such an exciting product offering for Hi-Chew, and we are thrilled to bring it back to the market in a new and unique way for our brand fans. Tapping into consumers’ continued interest for two fruit flavors in one, Plus Fruit seamlessly blends two delicious flavor offerings with the added fun of real fruit pieces, making the Hi-Chew experience even more fulfilling.”
Trend Themes
1. Fruit-infused Candy - There is an opportunity to create more fruit-infused candy options that are made with real fruit pieces to cater to the health-conscious market.
2. Two Flavors in One Candy - Creating candy options that have two unique flavors in one candy with the added texture could be a disruptive innovation opportunity in the candy industry.
3. Blending Real Fruit Pieces in Candy - There is an opportunity to blend real fruit pieces in more types of candy to cater to the demand for healthier candy options.
Industry Implications
1. Confectionery Manufacturing - The confectionery manufacturing industry has an opportunity to introduce fruit-infused candy options made with real fruit pieces to cater to the health-conscious market.
2. Snack Food Manufacturing - The snack food manufacturing industry has the potential to disrupt the candy market by creating a unique candy that has two flavors in one with the added texture, creating a new category of snacks.
3. Fruit and Vegetable Processing - The fruit and vegetable processing industry has an opportunity to partner with candy manufacturers to blend real fruit pieces in more types of candy, making them a healthier snack option.
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