The HI-CHEW Bite-Size Candy Shop is Opening in New York City
Michael Hemsworth — June 7, 2023 — Marketing
References: hichew & snackandbakery
The HI-CHEW Bite-Size Candy Shop is set to arrive in New York City in celebration of National Candy Month where consumers will be able to enjoy an immersive experience themed around the brand's signature candy.
The shop will be located in the Nolita neighborhood at 136 Elizabeth Street where patrons will be able to purchase some exclusive HI-CHEW flavors along with branded merchandise. Shoppers who make a $50 purchase will receive a complimentary HI-CHEW tote. Visitors can also access the photobooth where they can take their picture with HI-CHEW Bites and share them digitally with friends or family.
Chief Representative for the USA & President and CEO of Morinaga America, Inc. Teruhiro Kawabe commented on the HI-CHEW Bite-Size Candy Shop saying, "Brand fans will find that all of the details used to create the Bite-Size Candy Shop bring HI-CHEW Bites to reality. The candy shop will be a summer pop-up that consumers won’t want to miss, and we are thrilled to bring four days of excitement and HI-CHEW fun to New York City.”
The shop will be located in the Nolita neighborhood at 136 Elizabeth Street where patrons will be able to purchase some exclusive HI-CHEW flavors along with branded merchandise. Shoppers who make a $50 purchase will receive a complimentary HI-CHEW tote. Visitors can also access the photobooth where they can take their picture with HI-CHEW Bites and share them digitally with friends or family.
Chief Representative for the USA & President and CEO of Morinaga America, Inc. Teruhiro Kawabe commented on the HI-CHEW Bite-Size Candy Shop saying, "Brand fans will find that all of the details used to create the Bite-Size Candy Shop bring HI-CHEW Bites to reality. The candy shop will be a summer pop-up that consumers won’t want to miss, and we are thrilled to bring four days of excitement and HI-CHEW fun to New York City.”
Trend Themes
1. Candy-themed Pop-up Shops - Brands can create immersive experiences based on their signature candy and engage with customers in a fun and interactive way.
2. Exclusive Merchandise - Creating limited edition merchandise can increase brand loyalty and give customers exclusive access to products they can't get anywhere else.
3. Digital Sharing - Using social media and digital engagement, brands can extend the reach of their pop-up shops and create viral content for their products and experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can create pop-up shops to showcase their products and engage with their customers in a fun and interactive way.
2. Retail - Retail brands can create unique shopping experiences and increase customer engagement by hosting pop-up shops with exclusive merchandise.
3. Marketing and Advertising - Marketing and advertising agencies can create new and innovative campaigns around pop-up shops to promote products and increase brand awareness.
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