OEM's Replenishing Drink Comes from a Line of Japanese-Inspired Remedies
Laura McQuarrie — July 10, 2021 — Lifestyle
OEM recently launched a line of Japanese-inspired cold remedies that includes skin-repairing balms, congestion-clearing menthol creams and hemp drinks. The Rehydrating Drink relies on both trusted remedies and modern solutions, since it offers a blend of vitamins, L-theanine and electrolytes with 10 milligrams of broad-spectrum hemp extract. The calming drink is made with natural ingredients and no artificial sweeteners, and it's ideal for not just times of feeling unwell but also replenishing after a workout, a hot bath, depletion or dehydration.
Like the other products in the line, this one boasts minimalist green packaging that promises to speak to Millennial and Gen Z consumers. The brand also offers packs of hand sanitizers and refills, which are particularly relevant for the current times.
Like the other products in the line, this one boasts minimalist green packaging that promises to speak to Millennial and Gen Z consumers. The brand also offers packs of hand sanitizers and refills, which are particularly relevant for the current times.
Trend Themes
1. Hemp-infused Drinks - Manufacturers can explore more variants of hemp-infused drinks, which provide calming and replenishing properties.
2. Minimalist Packaging - Brands can adopt minimalist and eco-friendly packaging that speaks to Millennial and Gen Z consumers.
3. Japanese-inspired Remedies - There is a growing trend in the market for Japanese-inspired remedies that businesses can leverage to create niche products.
Industry Implications
1. Beverage Industry - The beverage industry can create hemp-infused beverages and tap into the market for calming and replenishing drinks.
2. Skincare Industry - Skincare businesses can create natural and skin-repairing balms that cater to consumers looking for trusted remedies.
3. Health and Wellness Industry - There is an opportunity for businesses in the health and wellness industry to create products based on Japanese-inspired remedies that appeal to health-conscious consumers.
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