Heinz Joins on Veganuary Bandwagon 'Beanz Meanz Vegan' Campaign
Grace Mahas — January 6, 2020 — Marketing
References: campaignlive
January is a time of year for many to try new commitments like refraining from eating meat known as Veganuary (the word "vegan" combined with "January") and one brand leveraging this niche time of year is Heinz with its new 'Beanz Meanz Vegan' campaign. The Beanz Meanz Vegan campaign is helping the brand tap into the vegan movement by underscoring its vegan-friendly product for consumers.
Speaking on the new campaign, Emily Wright, marketing executive at Kraft Heinz, said: "There’s a general perception that being vegan means you have to spend lots of money on fancy foods, but being vegan isn’t all kale and quinoa. That’s why we want vegans to know that our classic Heinz Beanz can still be enjoyed this Veganuary, whether on a simple piece of toast or a delicious baked potato. This year, we’re here to support everyone tackling Veganuary and want to make it easy Beanzy!"
Image Credit: Heinz
Speaking on the new campaign, Emily Wright, marketing executive at Kraft Heinz, said: "There’s a general perception that being vegan means you have to spend lots of money on fancy foods, but being vegan isn’t all kale and quinoa. That’s why we want vegans to know that our classic Heinz Beanz can still be enjoyed this Veganuary, whether on a simple piece of toast or a delicious baked potato. This year, we’re here to support everyone tackling Veganuary and want to make it easy Beanzy!"
Image Credit: Heinz
Trend Themes
1. Veganuary Awareness - Heinz's 'Beanz Meanz Vegan' campaign highlights the rising awareness and popularity of Veganuary among consumers.
2. Vegan-friendly Products - The increase in demand for vegan-friendly food products like Heinz's Beanz is creating innovation opportunities for companies to develop and market new plant-based options.
3. Affordable Vegan Options - Heinz's campaign to promote their classic product as a vegan-friendly option suggests the opportunity for businesses to focus on providing affordable alternatives for those starting a vegan diet.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to develop and promote vegan food options as more consumers become interested in plant-based diets and Veganuary.
2. Marketing and Advertising - There is an increased need for effective marketing and advertising strategies to promote vegan products and increase awareness among consumers.
3. Retail and Grocery - Retail and grocery industries have the opportunity to stock and promote vegan-friendly food options, creating partnerships with vegan brands, and reaching a growing market of health-conscious consumers.
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