Heinz Beanz Houmouz Comes in Three Flavors
Michael Hemsworth — May 31, 2022 — Marketing
References: kraftheinzcompany & foodbev
The Heinz Beanz Houmouz is a new range of flavored hummus products crafted with the brand's haricot beans to expand on its existing lineup of offerings in the UK.
The products come in three options including Original, Chipotle Chilli and Roasted Butternut Squash, which are all crafted with a range of premium ingredients. The products are also free from artificial flavors, artificial preservatives and artificial colors. The hummus dips are suitable for vegetarians and vegans.
New Ventures Director for Beanz Liberation at Kraft Heinz Lucila Ardalla spoke on the new Heinz Beanz Houmouz saying, "We’re un-bean-lievably excited to be continuing our plant-powered story by launching our very first Beanz Houmouz range, made using our iconic beans. The result? A deliciously creamy and smooth texture unlike most traditional chickpea-based houmous you’ve tasted before!”
The products come in three options including Original, Chipotle Chilli and Roasted Butternut Squash, which are all crafted with a range of premium ingredients. The products are also free from artificial flavors, artificial preservatives and artificial colors. The hummus dips are suitable for vegetarians and vegans.
New Ventures Director for Beanz Liberation at Kraft Heinz Lucila Ardalla spoke on the new Heinz Beanz Houmouz saying, "We’re un-bean-lievably excited to be continuing our plant-powered story by launching our very first Beanz Houmouz range, made using our iconic beans. The result? A deliciously creamy and smooth texture unlike most traditional chickpea-based houmous you’ve tasted before!”
Trend Themes
1. Flavored Hummus Craze - The rise of flavored hummus products presents opportunities in product innovation and flavor experimentation.
2. Premium Ingredients in Snacks - Consumer demand for high quality ingredients offers opportunities for premium snack brands to differentiate and stand out in the marketplace.
3. Plant-based Dip Alternatives - With increased interest in plant-based diets and healthy snacking, there is a growing market for plant-based dip alternatives.
Industry Implications
1. Snack Industry - The snack industry has opportunities to innovate in flavor and ingredients as consumers seek out healthier and more flavorful options.
2. Plant-based Food Industry - The plant-based food industry can leverage the popularity of hummus to expand their product lines and offer alternative vegetarian and vegan dip options.
3. Canned Bean Industry - The canned bean industry can explore new product lines and partnerships to expand the use of beans beyond traditional canned recipes.
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