These New Branston High-Protein Bean Meals are Aromatic
Michael Hemsworth — December 15, 2021 — Marketing
References: bringoutthebranston & foodbev
These Branston high-protein bean meals are being launched by the brand in the UK as a plant-based option for consumers to pick up that will provide consumers with an accessible option to try that doesn't skimp on flavor.
The bean products come in three internationally inspired flavor options including Branston Chickpea Dhal, Bransone Italian Style Beans and Branston Mexican Style Beans. The products are each crafted with premium ingredients and are available for purchase at Sainsbury's locations at a price point of £1 each.
Commercial Director at Branston Beans Dean Towey commented on the launch of the Branston high-protein bean meals saying, "Branston Beans are already a staple within in the kitchen cupboard and we’re thrilled to introduce these new products that we know our customers will love. We’re certain the trio of new products will become firm favourites with consumers.”
The bean products come in three internationally inspired flavor options including Branston Chickpea Dhal, Bransone Italian Style Beans and Branston Mexican Style Beans. The products are each crafted with premium ingredients and are available for purchase at Sainsbury's locations at a price point of £1 each.
Commercial Director at Branston Beans Dean Towey commented on the launch of the Branston high-protein bean meals saying, "Branston Beans are already a staple within in the kitchen cupboard and we’re thrilled to introduce these new products that we know our customers will love. We’re certain the trio of new products will become firm favourites with consumers.”
Trend Themes
1. Plant-based Convenience Meals - Brands should explore the development of their own plant-based convenience meals to cater to the growing demand for quick and easy plant-based options.
2. Internationally Inspired Flavor Offerings - Brands can differentiate themselves by offering globally inspired flavors for their plant-based meal options.
3. Low-cost High-protein Meals - Opportunities exist to develop low-cost high-protein plant-based meal options to appeal to consumers looking for affordable and healthy meal choices.
Industry Implications
1. Food & Beverage - Food and beverage companies can explore the development of new plant-based meal options to cater to changing consumer preferences.
2. Retail - Retailers can capitalize on the demand for plant-based convenience meals by expanding their selection of options to include more globally inspired flavors.
3. Meal Delivery Services - Meal delivery services can provide consumers with low-cost high-protein plant-based meal options as part of their meal plans to offer a healthier and affordable alternative.
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