Epicurium is Debuting 16 New Healthy Snacks and Drinks
Michael Hemsworth — July 8, 2022 — Marketing
References: epicurium & conveniencestore
Epicurium has announced it will be adding more than 16 healthy snacks and drinks to its existing selection of products to provide consumers with a lifestyle-conscious range of options.
The brand will be offering impulse bags of Graze along with two new KIND bars, which are both non-HFSS compliant to make them ready for the UK market. The brand is also introducing Jealous Sweets to offer a number of vegan-friendly treats for consumers to enjoy when a craving hits.
Customer Engagement Manager Michael Ratheram spoke on the new healthy snacks and drinks at Epicurium saying, "Evolving lifestyles, demand for healthier food, and increasing consumer sophistication have all changed the way we shop. Consumers are also buying premium and indulgence as their ‘little treats’ in uncertain times. Retailers can capitalise on this trend by reflecting these brands in their range.”
The brand will be offering impulse bags of Graze along with two new KIND bars, which are both non-HFSS compliant to make them ready for the UK market. The brand is also introducing Jealous Sweets to offer a number of vegan-friendly treats for consumers to enjoy when a craving hits.
Customer Engagement Manager Michael Ratheram spoke on the new healthy snacks and drinks at Epicurium saying, "Evolving lifestyles, demand for healthier food, and increasing consumer sophistication have all changed the way we shop. Consumers are also buying premium and indulgence as their ‘little treats’ in uncertain times. Retailers can capitalise on this trend by reflecting these brands in their range.”
Trend Themes
1. Lifestyle-conscious Food Products - Brands can capitalize on the increasing demand for lifestyle-conscious food by offering more healthy and vegan-friendly snack options to consumers.
2. Non-hfss Compliant Snacks - Offering snacks that are non-HFSS compliant can help brands expand in the UK market and appeal to customers who are conscious about their health.
3. Premium Snacks and Indulgence - Retailers can cater to customers who are seeking premium snacks and indulgent treats by incorporating these products into their range.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage this trend by developing and promoting more lifestyle-conscious products and snacks that appeal to customer preferences.
2. Retail - Retailers can respond to the customer demand for lifestyle-conscious food products by incorporating these healthy snack options into their range and offering more vegan-friendly options.
3. Health and Wellness - The health and wellness industry can take advantage of this trend by introducing more healthy snacks and drinks to cater to the growing demand for lifestyle-conscious food products.
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