Svenska LantChips Present Themselves as Earthy, Healthy Chips
Laura McQuarrie — December 16, 2014 — Lifestyle
References: svenskalantchips & packagingoftheworld
Svenska LantChips' were recently given a new look by designer Beatrice Menis, presenting the healthy chips in a brand new light.
Without losing its original identity entirely, the simple flavors like Salted, Rosemary, Chili, Sour Cream and Paprika were given a fresh new look in basic brown bags. Rather than showing an image of the crispy chips inside like so many other chip bag designs out there on the market, the organic chip bags for Svenska LantChips feature a charming line illustration showing a cross-section of the growing potatoes in the ground. As a whole, this approach to packaging gives the chips a wholesome, earthy appearance, which also works perfectly as a subtle backdrop for each of the chip flavors to be vibrantly highlighted with a boldly colored band.
Without losing its original identity entirely, the simple flavors like Salted, Rosemary, Chili, Sour Cream and Paprika were given a fresh new look in basic brown bags. Rather than showing an image of the crispy chips inside like so many other chip bag designs out there on the market, the organic chip bags for Svenska LantChips feature a charming line illustration showing a cross-section of the growing potatoes in the ground. As a whole, this approach to packaging gives the chips a wholesome, earthy appearance, which also works perfectly as a subtle backdrop for each of the chip flavors to be vibrantly highlighted with a boldly colored band.
Trend Themes
1. Sustainable Packaging - Exploring eco-friendly packaging alternatives for food products like chips can lead to disruptive innovation opportunities in the packaging industry.
2. Minimalist Design - Adopting a simple and clean design approach for product packaging, like the basic brown bags used by Svenska LantChips, presents opportunities to disrupt traditional packaging aesthetics in various industries.
3. Storytelling Packaging - Incorporating visual narratives on packaging, such as the charming line illustration of growing potatoes, can create disruptive innovation opportunities for brands looking to engage consumers through unique storytelling.
Industry Implications
1. Food Packaging - The food packaging industry can explore sustainable eco-friendly alternatives to address consumer demand for environmentally conscious packaging solutions, inspired by the wholesome chip packaging by Svenska LantChips.
2. Graphic Design - The graphic design industry has an opportunity to disrupt conventional packaging design by adopting minimalist and storytelling approaches, as showcased by the basic brown bags and charming illustrations used by Svenska LantChips.
3. Food and Snack Brands - Food and snack brands can explore disruptive innovation opportunities by incorporating storytelling and sustainable packaging concepts, inspired by the wholesome chip packaging by Svenska LantChips, as a way to differentiate their products and engage consumers.
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