Bookings.com's Movie-Style Posters Advertise Haunted Hotels
Laura McQuarrie — October 24, 2013 — Marketing
References: adage & creativecriminals
In the spirit of Halloween, Bookings.com had a series of posters made to advertise some of the world's most haunted hotels.
Amsterdam's Widen & Kennedy agency was responsible for the initiative and created a series of seven cinematic-inspired posters for each hotel, hinting that anyone brave enough to book a reservation at one of these hotels would soon have a starring role in their very own horror movie.
The posters feature beautiful, but creepy illustrations hand-painted by Akiko Stehrenberger that reference scary movies like 'Psycho' and 'The Shining.' This is a clever campaign, since Bookings.com is essentially saying that with its hotel booking services, you can stay anywhere in the world you want -- even some of the scariest places that are rumored to be haunted.
Amsterdam's Widen & Kennedy agency was responsible for the initiative and created a series of seven cinematic-inspired posters for each hotel, hinting that anyone brave enough to book a reservation at one of these hotels would soon have a starring role in their very own horror movie.
The posters feature beautiful, but creepy illustrations hand-painted by Akiko Stehrenberger that reference scary movies like 'Psycho' and 'The Shining.' This is a clever campaign, since Bookings.com is essentially saying that with its hotel booking services, you can stay anywhere in the world you want -- even some of the scariest places that are rumored to be haunted.
Trend Themes
1. Cinematic-inspired Posters - Opportunity for businesses to create visually captivating advertisements inspired by movies to engage consumers.
2. Haunted Tourism - Disruptive innovation potential for the travel and hospitality industry to offer unique experiences centered around haunted locations.
3. Artistic Illustrations - Opportunity for artists and designers to create hand-painted, creepy illustrations for various marketing campaigns.
Industry Implications
1. Advertising & Marketing - Disruptive innovation potential for agencies and marketers to explore creative approaches in visually engaging audiences using movie-inspired posters.
2. Travel & Hospitality - Opportunity for hotels and tourism companies to capitalize on the growing interest in haunted tourism by promoting stays at haunted locations.
3. Art & Design - Potential for artists and designers to collaborate with businesses for creating unique, hand-painted illustrations that evoke specific emotions or themes.
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