Budweiser's Harvest Reserve Deep Golden Lager Was Made with Farmers
Laura McQuarrie — July 11, 2019 — Lifestyle
References: budweiser & prnewswire
Budweiser has been working with the farmers who grow the barley it uses in its beer for generations and now it is honoring this partnership with the limited-edition Harvest Reserve Deep Golden Lager. With the release of this special lager, Budweiser notes that this is the first time that the brand has ever collaborated on a recipe with its farmers, stating "Releasing this beer for the harvest season is Budweiser's way of celebrating farmers after a year spent preparing for these precious few months."
Naturally, the Harvest Reserve Deep Golden Lager is made with all-American barley from family farms that has been toasted for a longer period of time to yield bold taste that pairs well with the hoppy aroma. The all-malt beverage is contained in bottles that feature the signature of collaborator Jim Dixon, a fifth-generation Budweiser barley farmer.
Naturally, the Harvest Reserve Deep Golden Lager is made with all-American barley from family farms that has been toasted for a longer period of time to yield bold taste that pairs well with the hoppy aroma. The all-malt beverage is contained in bottles that feature the signature of collaborator Jim Dixon, a fifth-generation Budweiser barley farmer.
Trend Themes
1. Collaborative Brewing - Breweries collaborating with farmers to create unique beer recipes presents opportunities for specialty and limited-edition offerings in the beer industry.
2. Farm-to-table Partnerships - Farmers and food/beverage brands working together to highlight the origin and quality of ingredients can disrupt the agricultural and culinary industries, offering transparency and premium products.
3. Sustainable Agriculture Practices - Fostering close partnerships between breweries and farmers encourages sustainable agricultural practices, leading to more environmentally-friendly production methods and opening up opportunities for eco-conscious brands.
Industry Implications
1. Craft Beer - The craft beer industry can benefit from collaborating with local farmers to create unique and premium brews that resonate with consumers seeking authentic and sustainable beverage options.
2. Agriculture - Farmers that partner with food and beverage brands can tap into the farm-to-table movement, showcasing their produce and building strong relationships with consumers seeking transparency and high-quality products.
3. Food and Beverage Packaging - Collaborative partnerships between brewing companies and farmers can drive innovation in eco-friendly packaging solutions that cater to conscious consumer demands for sustainability in the food and beverage industry.
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