This Lager Pays Tribute to Great American Craft Brewing Traditions
Rahul Kalvapalle — June 28, 2023 — Lifestyle
References: sweetwaterbrew & brewbound
SweetWater Brewing Company, the Atlanta-founded craft brewery that is among the top 10 biggest craft brewers in the U.S. and is a subsidiary of Tilray Brands, welcomed the arrival of the warmer summer months with the launch of a special-edition all-American lager whose patriotic credentials are emblazoned on the can art, which features red, white and blue hues.
This all-American lager comes in at 4.5 percent ABV and makes use of a premium Pilsner grain bill in conjunction with Hallertau and Crystla hop varieties, which give it a delicious flavor and make it ideal for easily accessible drinking experiences. The beer was made available at SweetWater taprooms as well as for sale in 12-packs of 12-ounce cans.
Ty Gilmore, president, U.S. beer over at Tilray, said the lager pays homage to great American craft lager. "We hope the refreshing and crisp American lager will be a staple at backyard barbecues, tailgates, and get-togethers this summer," Gilmore said.
Image Credit: SweetWater Brewing
This all-American lager comes in at 4.5 percent ABV and makes use of a premium Pilsner grain bill in conjunction with Hallertau and Crystla hop varieties, which give it a delicious flavor and make it ideal for easily accessible drinking experiences. The beer was made available at SweetWater taprooms as well as for sale in 12-packs of 12-ounce cans.
Ty Gilmore, president, U.S. beer over at Tilray, said the lager pays homage to great American craft lager. "We hope the refreshing and crisp American lager will be a staple at backyard barbecues, tailgates, and get-togethers this summer," Gilmore said.
Image Credit: SweetWater Brewing
Trend Themes
1. Craft Brewing Traditions - Disruptive innovation opportunity: Develop new and unique craft brewing techniques and flavors to stand out in the competitive craft beer industry.
2. Special-edition Beers - Disruptive innovation opportunity: Create limited-edition beers with unique branding and packaging to generate excitement and drive sales.
3. Accessible Drinking Experiences - Disruptive innovation opportunity: Develop low-alcohol or sessionable beers that cater to consumers looking for lighter and more drinkable options.
Industry Implications
1. Craft Brewery - Disruptive innovation opportunity: Implement sustainable brewing practices and explore innovative ingredients to create eco-friendly craft beers.
2. Beverage Packaging - Disruptive innovation opportunity: Integrate interactive and augmented reality elements into beer packaging to enhance the consumer experience.
3. Event Catering - Disruptive innovation opportunity: Offer beverage catering services with a focus on craft beers, providing unique and memorable drinking experiences for events.
4.2
Score
Popularity
Activity
Freshness
