Happy Down's Unique Cocktails are Free of Added Sugars & Preservatives
Riley von Niessen — June 25, 2018 — Lifestyle
References: happydown
Happy Down is an award-winning revolutionary brand of handcrafted ready-to-drink beverages that was started by two strategic marketers: Paritosh Bhandari and Vishal Mair, who sought out to disrupt an industry full of over-saturated flavor combinations, artificial ingredients, and unhealthy amounts of sugar.
Before starting Happy Down, the pair studied trends in food and beverage to get a deep understanding of exactly what was and was not already available within the space, especially in regards to what Millennials were interested in. Bhandari and Mair were inspired by elements of nostalgia, and sought to take their creations back to a time that valued purity, simplicity, and originality. They then added their own boldness and vibrancy to the concoctions.
Once the pair had their vision honed, they commissioned global experts in mixology, with a focus on beverages free of added sugars, gluten, and preservatives, all while working to achieve a natural and refreshing taste that stood out.
The end result is a range of artisanal flavored cocktails that combine unexpected fruits and are infused with a unique blend of herbs and spices. This includes flavors like ‘Lychee Guava Chili,’ ‘Lemon Cucumber Mint,’ and ‘Raspberry Pomegranate Basil.’ All of these flavors can be enjoyed on their own, or used as convenient mixers. Happy Down’s alcoholic beverages are available for online purchase at DrinkSupermarket, Bevy and Tesco.com, as well as at select Tesco and Londis stores in the UK, with plans to expand globally soon.
Before starting Happy Down, the pair studied trends in food and beverage to get a deep understanding of exactly what was and was not already available within the space, especially in regards to what Millennials were interested in. Bhandari and Mair were inspired by elements of nostalgia, and sought to take their creations back to a time that valued purity, simplicity, and originality. They then added their own boldness and vibrancy to the concoctions.
Once the pair had their vision honed, they commissioned global experts in mixology, with a focus on beverages free of added sugars, gluten, and preservatives, all while working to achieve a natural and refreshing taste that stood out.
The end result is a range of artisanal flavored cocktails that combine unexpected fruits and are infused with a unique blend of herbs and spices. This includes flavors like ‘Lychee Guava Chili,’ ‘Lemon Cucumber Mint,’ and ‘Raspberry Pomegranate Basil.’ All of these flavors can be enjoyed on their own, or used as convenient mixers. Happy Down’s alcoholic beverages are available for online purchase at DrinkSupermarket, Bevy and Tesco.com, as well as at select Tesco and Londis stores in the UK, with plans to expand globally soon.
Trend Themes
1. Artisanal Cocktails - The artisanal cocktail trend presents an opportunity for innovation in the beverage industry, as consumers shift away from traditional cocktail mixes to more natural and creative options like those offered by Happy Down.
2. Low-sugar and Preservative-free Beverages - A growing trend towards healthier lifestyles and clean eating creates an innovation opportunity for companies to offer more low-sugar and preservative-free beverage options like Happy Down's line of cocktails.
3. Personalized Flavors and Convenience - Happy Down's range of unique flavor blends, combined with the convenience of pre-mixed cocktails, taps into the trend of personalization and on-the-go consumption, creating opportunities for disruption in the beverage industry.
Industry Implications
1. Alcoholic Beverage - Happy Down is disrupting the alcoholic beverage industry by offering a range of artisanal flavored cocktails that are free of added sugars, gluten, and preservatives, and can be enjoyed on their own or used as convenient mixers.
2. Healthy Living - As more consumers prioritize health and wellness, Happy Down's low-sugar and preservative-free beverage options align with the trend towards healthy living, presenting opportunities for innovation in the food and beverage industry.
3. E-commerce - Happy Down's availability for online purchase at multiple retailers presents an opportunity for disruption in the e-commerce industry, as more beverage companies shift towards direct-to-consumer sales channels.
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