The AVEC Premium Mixers Have Four Grams of Sugar or Less
Michael Hemsworth — June 20, 2020 — Marketing
References: avecdrinks & bevnet
The AVEC premium mixers are a new range of products for consumers who are looking for a high-quality option to mix with their choice of spirit for a high-end cocktail. The drink range includes five flavors that are all made in Brooklyn, low in calories and contain four grams or sugar or less to accommodate the increasing number of consumers seeking out a better-for-you option. The beverage flavors include Lemongrass & Yuzu, Hibiscus & Pomegranate, Grapefruit & Pomelo, Ginger and Jalapeño & Blood Orange.
The AVEC premium mixers were explained further by Co-Founder Denetrias “Dee” Charlemagne who said, "The brand essence is all about updating the care-free fun spirit of the 1920s with the progressive and diverse values of the 2020s. As a Bronx native and current Harlem resident, I’ve had the privilege of living in diverse communities and am eager to bring that spirit into the current climate and fuel the need for change. Plus, it’s not lost on us that we are introducing a new way to mix alcohol just as the world is figuring out how to mix socially again."
The AVEC premium mixers were explained further by Co-Founder Denetrias “Dee” Charlemagne who said, "The brand essence is all about updating the care-free fun spirit of the 1920s with the progressive and diverse values of the 2020s. As a Bronx native and current Harlem resident, I’ve had the privilege of living in diverse communities and am eager to bring that spirit into the current climate and fuel the need for change. Plus, it’s not lost on us that we are introducing a new way to mix alcohol just as the world is figuring out how to mix socially again."
Trend Themes
1. Low-calorie Cocktails - Opportunity for cocktail and spirit companies to collaborate with low-calorie mixers such as AVEC to cater to customers seeking healthier options.
2. Better-for-you Beverage Alternatives - Increasing demand for beverages with less sugar and fewer calories presents an opportunity for health and wellness brands to innovate new drink products.
3. Premium Artisan Mixers - Growing market for premium mixers made with high-quality ingredients such as AVEC, which is made in Brooklyn and uses all-natural ingredients.
Industry Implications
1. Beverage Industry - AVEC premium mixers can disrupt the beverage industry with its low-calorie and all-natural ingredients, catering to consumers who seek healthier drink options.
2. Alcohol Industry - Premium cocktail mixers like AVEC can complement and enhance the flavors of craft spirits, providing new opportunities for spirit companies to collaborate with mixer brands.
3. Health and Wellness Industry - AVEC's low-calorie and all-natural ingredient mixers can align with health and wellness brands and position themselves as a healthier alternative to traditional cocktail mixers.
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