IKEA Wants to Send a 'Happiness Hunter' to Denmark
Katherine Pendrill — June 14, 2019 — World
References: ikeahomeview & bestproducts
Denmark is regarded as one of the happiest countries in the world and IKEA wants to know more about why that is by sending a dedicated 'happiness hunter' to the country for two weeks.
Back in 2017, IKEA's 'Life at Home' study revealed that "nine out of 10 Danes said that they feel peace and happiness when they think about their homes." IKEA wants to know more about why the Danes are so connected to their homes by hosting a global competition in search of a happiness hunter. The lucky winner will explore the idea of happiness in the home by living in Copenhagen for two weeks. The catch is that the happiness hunter will live as the average Dane would, including receiving the average Danish wage and paying Danish taxes. They'll also receive instruction on the Danish way of living. The whole experience will be filmed by a camera crew and the happiness hunter will have to blog about the experience for IKEAHomeView.com.
Image Credit: IKEA.
Back in 2017, IKEA's 'Life at Home' study revealed that "nine out of 10 Danes said that they feel peace and happiness when they think about their homes." IKEA wants to know more about why the Danes are so connected to their homes by hosting a global competition in search of a happiness hunter. The lucky winner will explore the idea of happiness in the home by living in Copenhagen for two weeks. The catch is that the happiness hunter will live as the average Dane would, including receiving the average Danish wage and paying Danish taxes. They'll also receive instruction on the Danish way of living. The whole experience will be filmed by a camera crew and the happiness hunter will have to blog about the experience for IKEAHomeView.com.
Image Credit: IKEA.
Trend Themes
1. Home Happiness - Explore the concept of happiness in the home and understand its impact on overall well-being.
2. Happiness Hunter - Engage in competition to find individuals who can study and uncover the secrets of happiness in different cultures and settings.
3. Danish Lifestyle - Learn from the Danish way of living and incorporate their practices to enhance happiness and quality of life.
Industry Implications
1. Home Furnishing - Innovate and create products that foster happiness and well-being in the home environment.
2. Market Research - Conduct studies and surveys to understand the relationship between home environments and happiness, providing valuable insights to businesses and consumers.
3. Travel and Tourism - Develop travel experiences that focus on immersing individuals in different cultural lifestyles to learn about happiness and well-being practices.
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