From Online Happiness Courses to Joyful Wellness Kits
Jana Pijak — April 26, 2020 — Marketing
These happiness-themed brand innovations range from joy-sharing newsstands to happiness courses that are offered for free online.
With more consumers prioritizing their happiness and their emotional and mental wellbeing, brands are taking notice and are aiming to reach their core audience in more thoughtful and authentic ways. Standouts include LG's 'Experience Happiness' campaign that spotlights the tech giant's latest social good initiative. Focused on helping youth de-stress, the initiative addresses the overwhelming social and academic pressures faced by teens, bringing awareness about the importance of communication and mental wellness.
Additional examples to note include Buzzfeed's recent MoodFeed feature that syncs content to a user's emotional state. The feature allows users to select one of six moods -- curious, stressed, bored, nostalgic, joyful or hungry -- curating content to match their mood while also featuring AI capabilities that will track content to better tailor it to users.
With more consumers prioritizing their happiness and their emotional and mental wellbeing, brands are taking notice and are aiming to reach their core audience in more thoughtful and authentic ways. Standouts include LG's 'Experience Happiness' campaign that spotlights the tech giant's latest social good initiative. Focused on helping youth de-stress, the initiative addresses the overwhelming social and academic pressures faced by teens, bringing awareness about the importance of communication and mental wellness.
Additional examples to note include Buzzfeed's recent MoodFeed feature that syncs content to a user's emotional state. The feature allows users to select one of six moods -- curious, stressed, bored, nostalgic, joyful or hungry -- curating content to match their mood while also featuring AI capabilities that will track content to better tailor it to users.
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