Boost Mobile Uses Ham-Eating Pigs to Deliver Their Message
Vincent Salera — March 6, 2009 — Marketing
References: adsoftheworld
I am really becoming a fan of Boost Mobile ads. I just can’t get enough of this commercial, which features charming pigs conversing over a nice ham dinner--complete with anthropomorphic hand gestures.
I have a feeling that we’ll be seeing these pigs in more ads in the future, I certainly will be the first to watch. The ad was created by advertising agency 180LA with creative direction by William Gelner, Joel Rodriguez, John Matejczyk, Peter Vattanatham, and Erwin Federizo. The copy was written by Eric Helin and Amir Farhang.
I have a feeling that we’ll be seeing these pigs in more ads in the future, I certainly will be the first to watch. The ad was created by advertising agency 180LA with creative direction by William Gelner, Joel Rodriguez, John Matejczyk, Peter Vattanatham, and Erwin Federizo. The copy was written by Eric Helin and Amir Farhang.
Trend Themes
1. Anthropomorphic Ads - There is an opportunity for companies to create ads with human-like animal characters that can charm and engage audiences.
2. Humorous Ads - There is a potential to create funny and comedic ads that will entertain and capture the attention of viewers.
3. Creative Ads - Companies can create unique and creative ads that will stand out from the competition and build brand awareness.
Industry Implications
1. Advertising - Advertising agencies can use anthropomorphic and humorous ads as a strategy to promote products and capture their target audiences.
2. Food Industry - The use of anthropomorphic and humorous ads featuring food products can be used by food companies to promote their brands and products.
3. Telecommunication Industry - Telecommunication companies can use creative and humorous ads featuring animals or other unique characters to promote their services and offerings.
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