HappyVore's Ham Alternative Uses Pea Protein & Bean Protein
Laura McQuarrie — March 13, 2025 — Lifestyle
References: happyvore & vegconomist
French plant-based meat innovator HappyVore launched an inventive ham alternative made with textured pea protein and bean protein concentrate.
These plant-based slices are free from major allergens and provide 20 grams of protein per 100 grams, leading it to receive a Nutriscore of A. What's more, this alternative protein source powered by plant-based ingredients is said to generate four times fewer emissions than conventional, animal-derived ham. “We wanted to get out of the confrontation with meat by going back to the roots of why we launched HappyVore: to help the French switch to a more plant-based diet, while having fun,” said CEO and co-founder Guillaume Dubois at the time.
Already, HappyVore's freshly launched ham alternative is winning over the public—it's been voted Saveur de l’Année (Taste of the Year) 2025 by consumers.
These plant-based slices are free from major allergens and provide 20 grams of protein per 100 grams, leading it to receive a Nutriscore of A. What's more, this alternative protein source powered by plant-based ingredients is said to generate four times fewer emissions than conventional, animal-derived ham. “We wanted to get out of the confrontation with meat by going back to the roots of why we launched HappyVore: to help the French switch to a more plant-based diet, while having fun,” said CEO and co-founder Guillaume Dubois at the time.
Already, HappyVore's freshly launched ham alternative is winning over the public—it's been voted Saveur de l’Année (Taste of the Year) 2025 by consumers.
Trend Themes
1. Allergen-free Plant Protein - The development of allergen-free plant-based proteins is disrupting the food industry by catering to individuals with dietary restrictions without compromising on protein intake.
2. Eco-friendly Meat Alternatives - Eco-conscious consumers are increasingly drawn to plant-based meats that significantly reduce carbon emissions compared to their animal-based counterparts.
3. Nutriscore-awarded Products - Health-focused food innovations announcing high NutriScores appeal to a growing demographic seeking nutritious yet satisfying meal alternatives.
Industry Implications
1. Plant-based Foods - The plant-based sector continues to expand, driven by innovative products like protein-rich ham alternatives that cater to health-conscious and environmentally aware consumers.
2. Sustainable Food Production - Reducing emissions in food production is becoming vital, with plant-based alternatives playing a crucial role in achieving sustainability goals.
3. Functional Food Ingredients - Demand for functional ingredients, such as pea and bean proteins, is growing as consumers look for food options that offer both nutritional benefits and environmental sustainability.
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