HALIVUKU's Annual Membership Costs Just $12
Laura McQuarrie — March 14, 2022 — Fashion
References: halivuku & businesswire
HALIVUKU is a membership-based D2C real-time fashion jewelry brand and it offers customers the freshest styles with over 300 SKUs listed on a daily basis. The affordably priced pieces can be used for a wide range of occasions and it aims to fill a gap in the market as "a fashion jewelry brand equivalent of one-stop apparel brands like Zara and Shein."
The brand regularly collaborates with emerging designers and its collectors and buyers keep tabs on the most popular styles of the moment. As a new brand, HALIVUKU is primarily focusing on short-form video content in order to reach its target consumer.
A HALIVUKU membership costs $12 annually and products are available at member and non-member pricing, with other perks available such as deep discounts and free limited-edition products.
The brand regularly collaborates with emerging designers and its collectors and buyers keep tabs on the most popular styles of the moment. As a new brand, HALIVUKU is primarily focusing on short-form video content in order to reach its target consumer.
A HALIVUKU membership costs $12 annually and products are available at member and non-member pricing, with other perks available such as deep discounts and free limited-edition products.
Trend Themes
1. Membership-based Fashion Brands - Opportunity for other fashion brands to adopt a membership-based model to increase customer loyalty and revenue.
2. Short-form Video Marketing - Opportunity for fashion brands to focus on short-form video content as an effective way to reach their target consumers.
3. Collaboration with Emerging Designers - Opportunity for other fashion brands to collaborate with emerging designers to keep their collections fresh and appeal to a wider audience.
Industry Implications
1. Fashion Retail - Adoption of a membership-based model in the jewelry sector could lead to innovative opportunities in the broader fashion retail industry.
2. Digital Marketing - The success of HALIVUKU's short-form video marketing strategy presents opportunities for other fashion brands to explore this avenue of digital marketing.
3. Jewelry Design - HALIVUKU's collaborations with emerging designers presents an opportunity for the wider jewelry design industry to foster emerging talent and stay on trend.
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