Alondra Offers Real Gemstones at Accessible Price Points
Laura McQuarrie — March 25, 2022 — Fashion
References: jckonline & alondrajewellery
London-based lab-grown jewelry brand Lark & Berry launched a sub-brand by the name of Alondra that's focused on silver and 18k gold vermeil jewels that retail for $75 to $950. The debut collection from Alondra, Horizon, shares statement-making accessory pieces with chain-link details and “cultured” black spinels.
With this collection, the brand is appealing to "anyone that wants to have beautiful jewelry and sparkly diamonds and stones but isn't ready to splurge on a fine jewelry piece," according to founder Laura Chavez. Standout styles from the debut collection include ear cuffs and double-sided bracelets with an edgy twist.
This collection, and upcoming ones from the brand, are set to feature the same never-mined diamonds and stones from sister brand Lark & Berry.
With this collection, the brand is appealing to "anyone that wants to have beautiful jewelry and sparkly diamonds and stones but isn't ready to splurge on a fine jewelry piece," according to founder Laura Chavez. Standout styles from the debut collection include ear cuffs and double-sided bracelets with an edgy twist.
This collection, and upcoming ones from the brand, are set to feature the same never-mined diamonds and stones from sister brand Lark & Berry.
Trend Themes
1. Lab-grown Jewelry - Lab-grown jewelry is disrupting the traditional jewelry industry by offering accessible price points and never-mined diamonds and stones, appealing to environmentally conscious consumers.
2. Affordable Luxury - Offering luxurious looking jewelry at accessible price points is a trend that is disrupting the luxury industry and appealing to a wider consumer base.
3. Edgy Jewelry - Edgy twists on traditional jewelry pieces is a trend that is appealing to consumers looking for unique statement pieces and disrupting the traditional luxury jewelry market.
Industry Implications
1. Jewelry - The lab-grown jewelry market is disrupting the traditional mined diamond and gemstone industry, offering consumers an affordable, ethical, and environmentally conscious option.
2. Luxury Fashion - The accessible luxury trend in the jewelry industry is disrupting the traditional luxury fashion market, appealing to consumers who want high quality and stylish items at more affordable price points.
3. Sustainability - Lab-grown jewelry is a trend in the sustainability industry, offering consumers a more environmentally conscious option while still maintaining the beauty and luxury associated with traditional jewelry.
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